COLES MACKEREL OLIVE OIL, 4.4 Ounce (Pack of 10)

Each can contains the best parts of the fish packed in oil. Absolutely delicious and an important part of a healthy diet. I eat at least one can each week. The pack of ten is compact and convenient, far better than the canned fish in grocery stores.

This mackerel used to be a great quality - just got a new shipment and the quality is far lower - they have left much more of the dark, oily part of the meat which is of poorer taste and consistency.

Like any fish product, this one has some pluses and minuses.PLUSES:* This product has a light, pleasant flavor. I just ate a tin of them with some sauerkraut... delicious!* One tin has 19 grams of protein, and zero carbs.* Chub mackerel has 1000 mg of DHA per 100 grams, which is tremendously beneficial to the brain. (Our brains are largely made of DHA, and we need some in our diet throughout our lives)* Chub mackerel has 900 mg of EPA per 100 grams (another natural component of fish oil), which helps bolster mood and thinking.* To me this is the best point: According to Wikipedia, a 100 gram serving of chub mackerel has over 400 mg of PS (phosphatidylserine), which is also wonderful for the brain (and works best when taken or eaten along with DHA. DHA and PS are naturally complexed in this product. (PS needs DHA, according to some studies, to do its positive work in the brain.)MINUSES:* It comes in those little tins sardines come in, which I believe are still made of aluminum. If I could have a wish magically granted, it would be to have products like this available in glass. (With that said, since it's packed in oil, rather than an acid base like tomato sauce, I doubt that much aluminum is transferred to the fish.)* It's expensive. (But then again, consider what it would cost to supplement with EPA, DHA, CoQ10, and PS.)* There is also the question of mercury. I've read some reports that mackerel is "low in mercury," but what does this really mean? According to wikipedia, chub mackerel has .088 ppm of mercury (not particularly low.)However, I suspect the fish in these tins may have less, because they are smaller (lower on the food chain) than some chub mackerel. They are close in size to sardines, which have only 0.013 ppm of mercury. (The size of the fish matters because large fish accumulate more toxins; small fish are generally much safer to eat.) Pregnant women should check with their doctors before eating fish; the rest of us can probably eat this sort of fish safely.IN SUMTo me the benefits of eating Chub Mackerel to me, far outweigh the risks. And this brand has a mild and pleasant flavor. I highly recommend it.

I have tried several store bought brands and did not care for them. Too salty and not as good tasting. I have tried an online fish vender from the West coast selling Mackerel from Morocco and they were excellent. And they cost more than the Coles not to mention you have to spend $99 to get free shipping. However many reviews of those whom bought Coles were complaining about the price. All Mackerel that is of high quality will cost more than the store bought brands but having said that I can buy Coles without having to spend a minimum of $99. Which means stocking up on more Mackerel then I need. The other thing is this: how many of you would go out and buy a fast food meal and spend twice as much and not get the nutritional value in that 1 can of Coles? Yes I do occasionally get a fast food meal because if I’m out and about and I’m hungry I might go thru the drive through. Do you complain that a happy meal is too much? The point is the money you spend on a can of the Mackerel is a healthy investment for your long term wellbeing so we shouldn’t complain about shelling out that money. You want to cinch on yourself? So no it’s not pricey when it comes to your health. I am 70 years old and do not take any medication, my moving joints are in good shape and have a healthy heart according to my most recent doctor visit. I do not drink nor have I ever smoked. I move around a lot and rarely exercise. If I had to attribute some of my good health to eating Mackerel, sardines and herring then I am going to go out on a limb and say yes. But if you think because you might be eating healthy, jog and smoke two packs a day then think again. The point is don’t think about how much your spending on a good fish product but rather how your treating your body with what it richly deserves, a healthy nutritious meal!

Yum!

I liked it very much. Mackerel is a strong fish, this isn’t, has a nice flavour.

Love the taste of the product must better than I expected. Are source of Omega 3. This product is outstanding, it tastes great and is very healthy.Dave

I read a while back that mackerel is even more healthful (in terms of Omega-3 fish oil content) than salmon or tuna. I don't know how true that is, but this mackerel is quite tasty.This Coles Mackerel has a stronger "fishy" flavor than does salmon or tuna, so if you don't enjoy seafood, and only eat it for health reasons, you might want to stick to salmon or tuna.I especially like that Coles Mackerel has no bones. They debone it for you before canning it.The worst thing about this Coles Mackerel is that it's very messy. No matter how careful I am in opening the can, some oil invariably spills out. It's best to open the can over a plate, so as to catch the oil spills. The oil itself is tasty and healthful, despite the mess. After eating the mackerel, I like to soak up the oil with bread and eat it.