Marketing Management , 15 Ed Paperback – 1 Jan. 2016

Since the Third Edition this has been my 'bible' through 50 years of line management and consultancy. I've never come across any marketing text as clear, as logical and as so easily accessible. For business interns/college under-grads/lecturers/consultants and line managers (IN ANY BUSINESS!) Kotler's works are a 'must-have'.

All fine!