100% PUREPowder Foundation Matte Finish Face Makeup - Oil Absorbing Pressed Poreless Concealer - Vegan Fruit Pigmented Sand Color (Light-Medium Shade w/Neutral Undertones) - 0.32 Oz

This powder foundation goes on very smoothly with my brush. It stays on for the day creating a smooth tone on my face.

color and coverage. no shine

This is an excellent, clean pressed foundation. Color is true to image and it wears very nicely. Covers, but doesn't catch in creases. Love that it is natural.

I have worn this a couple times now and really like the finish. Very natural,dewy look for a powder. The color is also very good so I am pleasantly surprised how great it matches my skintone. I will update after I wear it for a while if I have issues.The reason for 4 stars is it is a very small amount for the price even on sale.

This product along with the luminous primer made me get zits and I never get anything but a tiny one about every 6 mo. or less. I have normal skin, no wrinkles and was really bummed since we are going chemical free in our household and I was going to buy more products than the 3 that I already bought. I tried to fairly review this product on the company website and guess what? They took down my honest and polite review. I noticed there are no negative reviews on the 100 % pure website which means that they take them all down or monitor which reviews they like and don't like and will not put anything "too" negative on their site. Consumers must be weary when buying anything from 100 % Pure because they are not 100 % ethical towards consumers and their products may make your fabulous skin break out!

I’ve been using this product for years after trying several different drug store and name brand foundations. This is a very light foundation that’s just enough to cover light redness and even things out. I would not recommend this as your only foundation if you’re use to a full coverage product. I would recommend this for those that just like a little something once in a while and don’t want a heavy feel. Not using harsh chemicals makes this foundation a huge plus for me.

Using makeup without forever chemicals (PFAS) is important to me and I trust 100% Pure products. Highly recommend.

I love this! It's great looking, smelling, and free of harmful products. Best of all it doesn't have any animal products and the company is against animal testing. This company is pretty much the complete opposite of 99% of beauty product companies in all of the best ways.