L'Oreal ParisEverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce

For once! A product that delivers. My brassy hair is looking so good, I just bought my second package of three EVER PUReE single used tubes. And I highly recommend this product.

I'm a highlighted blonde that lives in an area with hard, mineral-rich water. It's a nightmare for my hair. I absolutely love these little purple conditioner treatments from L'Oreal Paris and having been using them for several years. They have been a lifesaver! The 'EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask' is designed to be a single-use, but I'll admit to stretching the tubes into a couple of uses. This mask is ultra-rich and hyper-pigmented. The first time I used it, I was worried it might tint my hair purple, but I had nothing to fear. It does, however, work very well to reduce brassy tones. It also has a lovely scent that I'm really into. This stuff is awesome. I appreciate that this mask is ultra-pigmented and DARK purple—when I use one on my hair, I'm confident that it's actually doing 'something'. It conditions deeply and rinses clean. I haven't had this stain my tub, however I do make a point of washing any purple spots off the tile, glass and shower curtain—just in case. I love this product and buy it regularly. Highly recommend!

I have natural blonde medium to dark color with some almost platinum natural highlights. I use a purple shampoo from Schwarzkopf and then this conditioning treatment afterwards and it really removes a whole lot of brassiness, brightens my natural highlights, and makes my hair sleek, silky, and very vibrant looking.The smell is a bit overwhelming; it is strong. I don't really notice it much when my hair is in a ponytail or braid but when it's close to my nose I definitely smell it a day or two later. It's a clean smell, a little bit sweet. If you are super sensitive to scents this product probably won't work for you. I am moderate to highly sensitive to different sense but as long as my hair isn't right by my nose I can deal with this smell. The results are so worth it.

I receive compliments on. Y hair color every time I use this product. My hair has blonde highlights when I use this product weekly and all brassy tones are gone.

I have been using L'Oreal ever pure purple shampoo for months now and have been really happy with it. I figured I'd try these masks to see if they would help get my hair a little brighter and softer. I have only used one tube and left it on for the recommended 5 minutes. It turned my grays and light blondes purplish. It also didn't seem to hydrate my hair like I'd hoped. It left a purple residue on my hair and scalp too even though I washed it out thoroughly. It smells nice though.

My natural color is a very light ash brown, and I have highlights that are as close to platinum as I can get, which varies now that I'm doing it myself. As is typical, the bleached parts of my hair are much more porous. I have used countless purple and toning products over the years and depend upon them to cut occasional warmth or brassiness. Anyone who uses purple conditioners, leave-ins, or shampoos knows that occasionally you'll get one that will just deposit way too much color, or you'll get no toning at the roots where you need it, while your highlights turn out lavender. The bleached bits of your hair are often way more responsive to color depositing products and that's always my fear when I try a new one. So I was pretty thrilled with this product which does not do that, but leaves a perfect beige tone and unifies any color or tone disparities between my natural color and the parts I have lightened. I also expected that I would need to add a deep conditioner after using the toning mask, but it wasn't necessary – this product leaves your hair so silky and smooth that adding a conditioner would be redundant. With the mask alone I find no need to add other purple products to the lineup – no purple shampoo or conditioner, and no need to follow up with purple toned leave- in products. It's just a perfect one and done product, and I'll be using it consistently going forward

It makes my hair soft.

I rarely write reviews, but this time I have to. Imagine-a product that actually does what it claims to do! I recently decided to embrace age 70 and let my hair go natural-but I couldn't bear the thought of letting chestnut hair go through the skunk-stripe stage. So I had my hairdresser bleach all the color out, then add a toner. It looked good for a day or two, but then turned very yellow. I went back two weeks later and had her add more toner. It looked beautiful and silver for about a week, but gradually the yellow crept back in. It didn't look bad, actually...people kept complimenting me on my blond hair, and even my hairdresser dissuaded me from any more toner. But it wasn't what I had in mind.Today this mask-and the companion shampoo and conditioner-arrived, and I tried it immediately. I used the shampoo and about a half tube of the mask, since my hair is chin length, and couldn't believe the results. My hair is a lovely silver-white, and it feels and smells great. There's still a hint of yellow in the back, but I'm betting that will disappear with continued use, considering what an amazing job it did on the first application. Since I only wash my hair twice a week, I'll alternate the Ever Pure shampoo and conditioner with my regular shampoo and conditioner, then use the mask every two weeks. SO happy with these products!