The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Hardcover – August 4, 2014

Great read for CMOs, entrepreneurs, and of course agency owners. If you're new to inbound or not, this is a great read (only took a few hours) and a great resource.Paul does a great job introducing and exploring the new world of hybrid marketing, and the necessary resources of technology and skill sets that the new marketer needs to have and understand.Particularly interesting to me was the in-house education he explains. It's something we've already started at our agency and I definitely see expanding until schools are able to catch up to modern world. Even then, consumer behavior and technology are changing almost daily now that agencies will always have a need for this culture of ongoing education and the need to have curious and passionate team members to be successful.There are also great resources for campaigns and how to plan consistent long-term as well as short-term success drivers.

I honestly can't recommend this book enough! Anyone who works in marketing and PR should have this book on their book shelf. In his first book, The Marketing Agency Blueprint, Paul talks about the evolution of the marketer and how there is a shortage of these newly needed "hybrid marketers." As someone who wants to be the best in his field and also be a resource to others, both books have been a big help in my own skill-set development. It is more important than ever that marketers prove the ROI of their campaigns and this book helps push you into either gaining those skills or learning how to hire for those skills. On top of the skills and talent portion, Paul dives deep into the why and how of developing a game plan for your marketing technology system. A system that probably needs to be agile and able to shift with the ever-changing technology landscape. What metrics are measuring? How do they relate to the marketing funnel? Are you aligning KPIs with your business goals?

The core content of this book was absolutely fantastic and immediately actionable. This book, and an accompanying webinar led by Paul, inspired me to substantially improve our business practices in a number of different and complimentary ways.The only reason I give this book 4 stars instead of 5 is because of the content fluff. Because of all the chapter summaries, content repetition, and formatting tricks, this (seemingly) full-sized book reads more like a 20-30 page powerhouse that got puffed up to make it more marketable.However you feel about the presentation of the material, the actual information relayed is meaningful and important and absolutely worth the cost of the book.

The media could not be loaded. Of all the changes occurring in the marketing world, one of the most significant is the ability to measure marketing's effectiveness. The more that marketing goes online, the more that its performance can be measured.This is an answer to every CEO's wish - to know if their marketing is working or not. Doing so enables companies to do more of what's working and less of what's not working.But you have to know what you're doing.That's where "The Marketing Performance Blueprint" comes in. It outlines the changing dynamics in marketing, including the growing marketing talent gap that is a challenge for companies. The book also examines the explosion of marketing technology available today, how to navigate it and how to approach modern marketing strategy.If you're a marketer with a desire to remain relevant and be successful, I think you'll be glad you read this book.To listen to an interview I did with Paul Roetzer about "The Marketing Performance Blueprint", visit MarketingBookPodcast.com

Anyone in the industry, this book is too basic for you. I read the book in just a few hours due to the lack of content and useful information.States the obvious in 10 different ways

Paul Roetzer provides all progressive marketing professionals with a clear and forward-thinking description of the changing digital marketing landscape and accurately describes the ideal structure of the successful agency/client hybrid marketing team. He points out correctly the importance of utilizing sophisticated marketing technology platforms, and the challenge and opportunities of acquiring the right mix of marketing talent based upon the new rules. Every Chief Marketing Officer and Agency Consultant should read this book to better understand how to partner more effectively than ever before. Darin Swick, Founder of WSI Advanced Web Profits, Inc.

Book is full of fluffy content which has no practical actionability on how to improve marketing performance. Wished I had trusted the other reviews and chosen not buy this book. Pure regret.

helped me reformulate some of my thinking and approach at work