Ouidad Tone It Away® Purple Shampoo 8.5 fl oz

This is my favorite brand of purple shampoo ever. Works best for highlights and keeping them light/bright. lightens your natural hair even without bleach

My favorite brand as a curly girl. Easily suds up and feels silly smooth when lathering through your hair. Leaves a clean feeling. I don’t know that the purple really helps my blonde, as I’ve tried other brands that help me stay more on the ashy side. However, I like how this brand keeps my curls moisturized.

Love this product!

Me agrado

This was not what I expected plus it turned my daughter’s fingers purple temporarily.