Strategic Brand Management, 5TH edition Paperback – January 1, 2020

Came used instead of new

I am new to the world of brand management, and have found this to be a great introductory and educational tool for me. I received this book a few months back, and I already feel as though I am being able to make more tactical and educated decisions related to brand management of my company. I'm not sure how it compares to other literature, but I would highly recommend this book to anyone looking to expand their knowledge base in this area of commerce.