LayriteCement Clay 120g | High Hold | Water Soluble | Matte finish

It holds my hair perfectly, unlike some other product it does a really good job. Very happy with this and maybe it's personal I quite like the smell.

Expensive but very good

Best for my hair, works great and holds all day! last ages too worth the money

Smells delightful. Only criticism is it's a bit too heavy for my hair (it tends to drop after a few hours when my hair grows out a bit).

Great product, doesnt leave an oily feel, washes out easy in the shower, great hold and only need a finger tips worth each day so last for a long time. Have been using this specific product for years. Also buy the little tube for travel.

Good hold, doesn’t give the wet look and smells great

Very happy with it

High hold, water based, matte finish?Nope. It needs hairspray to hold, it’s very shiny due to the high wax content and doesn’t wash out easily in the slightest.BUT ABOVE ALL, CEMENT CLAY CONTAINS NO CLAY!!It’s basically I’m guessing a beeswax paste. It give the same effect as hair gel, cannot support it’s own weight, is glossy due to the high wax content and although it appears to wash out easily, it leaves your hair varnished in wax, as proven by an aggressive clarifying shampoo. Literally not one claim is true! You probably wouldn’t notice if you have any variant of a slick back hairstyle, but for a short textured crop, which a clay is perfect for, it shows up instantly. Absolute junk and in basically turning your hair into a waxed jacket, it would be having a seriously detrimental effect over time to your hair. The build up this junk must cause when used over time must be horrendous! Scalp acne anyone?! RETURNED