Clairol Natural Instincts Hair Color, [7A] Dark Cool Blonde 1 ea (Pack of 4)

met expections

Love the product, it's just difficult to find in stores.

Thank you

WARNING! If you are re-ordering this product, like me, you probably feel you have no reason to read the feedback, but beware. This is not the product pictured. The new formula comes in newly designed packaging and is NOT THE SAME COLOR as before. I have been using 7A Dark Cool Blonde for 2 years to cover my grey hair with good results. This time, it turned my hair Crayola brown, which, after washing it a dozen times trying to get it to fade, has turned brassy like a red fox. Not what I expect from ash blonde. Yikes. I wish I had reread the reviews before embarking on this fiasco. Use extreme caution if you are trying to get the same result you've had before. The company has broken the sacred trust between a woman and her hair color. I hope the executive(s) and scientist(s) involved drink sour milk, step on a lego, and get a huge pimple on the middle of their forehead that lasts as long as this hair color. Why Clairol? WHY??

Love the product that color is harder to find in the local stores

I love this color. I had medium brown hair which has since turned more gray than brown. I use this dark blond to blend my grays with fading brown which gives grays a sort of highlight look. Looks really so natural and I love that it slowly washes out so there are no root lines. I color about every couple of months or so. I am so glad to be able to get this color from Amazon as I cannot find it in any store. Thanks Amazon!

They advertise an original formula, but send a new, bad one