Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – January 28, 2014

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🚀 Elevate Your Disruption Game!

Crossing the Chasm, 3rd Edition is a pivotal guide for marketers and entrepreneurs looking to successfully market and sell disruptive products to mainstream customers. This edition offers updated insights, proven frameworks, and real-world case studies to help you navigate the complexities of market adoption.