Joico Blonde Life Brightening Masque | For Blonde Hair | Instant Hydration | Neutralize Chlorine & Detoxify Hair | Add Softness & Smoothness | Sulfate Free | Fortified With Monoi & Tamanu Oil

My processed hair was feeling dry, and my hairdresser recommended this Joico Blonde Life Brightening Masque. I used it and was immediately pleased with the results. My hair felt soft, shiny and moisturized. I have continued to use this mask once a week, and it helps to keep my highlighted hair healthy and manageable. The tube appears small, however, I only use a dollop of it at a time, and it has lasted. I also use the Joico Blonde Life Shampoo and Conditioner, and the whole set helps to keep my hair looking bright.

Smells great, really lightens hair, takes out brassiness

This did a great job. I've used it three times now and it brightens nicely and helps get rid of brassiness. Unlike purple masks which I've found mute my blonde color, this brings it up - even if it's just a little bit, but that little bit makes a nice difference to me.

I initially bought the small travel size, because I didn’t want to be stuck with a large bottle of it if I didn’t like it. Well, not only did I like it, I came back and ordered the large size AND added it to my Amazon subscribe&save items. A little really goes a long way, so start out with a small amount..you can always go back and add more if needed. Once applied, I use a big wide tooth comb to make sure I’ve saturated every strand. I leave it on for 3-5 minutes and then rinse. For reference, I’m 52 with naturally light-ish blonde hair, but as some little hairs are starting to creep in, along with the fact they’re course/dry, this just helps to keep everything looking blended, uniform, healthy and soft. I do occasionally add a few highlights in the summertime, and this keeps everything soft and banishes any brass undertones. I use this about once a week and I just like the way it makes my hair look and feel. I have a hard time with purple shampoos/condioners because not matter the brand, they leave my hair so dry and parched feeling. This brightening mask is the best of both worlds… it brightens my color, banishes brassiness and leaves my hair soft and silky feeling. Definitely recommend. 👍🏻👍🏻

I always get a compliment on how I look after I use this. It just gives a freshly toned look. For me, it also softens my ends like crazy.

Nice shampoo,smells great, and I like way better than the purple shampoos as you can use this one daily and it isn't as harsh and drying on your hair. I will definitely be buying more!And YES, blondes do have more fun! :)

I like the way it makes my hair look. It brightens my highlights and leaves my hair shiny and healthier.

My strawlike hair is full of shine and body after using this. Wonderful!!!!!!

Did absolutely nothing for my medium blonde hair.

Chegou rápido, original,produto muito bom para o loiro

Este es el primer tratamiento que utilizo para mi cabello decolorado y matizado platinado. Siento el cabello más suave después de la primer aplicación, pero normal, no increíblemente suave: le daré más tiempo. También esperaba verlo muy brillante como dice en los comerciales y lo veo normal, de igual forma le daré más oportunidades. Huele rico. Me llegó bien protegido en una caja pero la tapa tenía una cinta sucia hasta con polvo y basuritas pegadas, pensé que quizá no sea el original pero espero yo que sí.

Bon produit livraison rapide

This is an amazing product. Everytime I use it at least one person asks if I have been to the hairdressers. My hair feels lovely and soft and it lightens my blonde highlights meaning I don't need to get it coloured so often. Definitely recommend to keep your hair looking great between visits to the hairdressers.