JoicoBlonde Life Brightening Masque | For Blonde Hair | Instant Hydration | Neutralize Chlorine & Detoxify Hair | Add Softness & Smoothness | Sulfate Free | Fortified With Monoi & Tamanu Oil

I LOVE THIS SO MUCH! Had my hair done a couple months ago and the blonde was starting to dull, the gray becoming more prevalent. Tried this product this morning, left in for maybe 10 minuets and my hair is soft, shiny and more blonde again. Makes me so happy! Absolutely worth the money!

My natural blond hair was looking really drab and limp so even though reviews I read were from people who dyed their hair blond I didn’t read any who had natural blond hair. So I decided to see if it would help my hair. I washed my hair and towel dried it and put a small amount on my hair, rubbed it in and now my hair is bright and alive and in great condition! I decided to opt for not rinsing it out and it worked best for me doing it that way.

I'm a Matrix girl but my hairdresser used a couple Joico products my last visit. I have both excema and chemo head. I swim as well. Mostly salt water. I found when my head was at it's worst I had to stop using Matrix and the Term recommended N'eccasaire, which worked great and got me through the worst of my head issues but not so hot for blonde hair. I figured if my hair was falling out it may as well look good so had her put a few highlights in. She used the hair masque as well as the color. I bought the blonde conditioner first to try and loved it. Soft and easy comb out for my long, semi curly hair. Bought the shampoo and it's a winner. No scalp issues and I also bought the defy damage shampoo at local retail store. Both are great and I often mix them. Love their products., Highly recommend.

Doesn't dry out my very thin and color treated hair. Lovely luster and definitely color correcting. It really brightness. Repeat buyer. Dislike: the packaging is too small. No bigger size found (yet). I usually get 3 treatments out of that little thing, so have to buy multiple....

this stuff is amazing. i only bleach my hair twice a year and this keeps my color bright and cool in between appointments. also smells great and makes my hair feel so smooth. been using for years and can’t imagine life without it! praying they make a bigger bottle because i run through the 5 ounce so fast.

My processed hair was feeling dry, and my hairdresser recommended this Joico Blonde Life Brightening Masque. I used it and was immediately pleased with the results. My hair felt soft, shiny and moisturized. I have continued to use this mask once a week, and it helps to keep my highlighted hair healthy and manageable. The tube appears small, however, I only use a dollop of it at a time, and it has lasted. I also use the Joico Blonde Life Shampoo and Conditioner, and the whole set helps to keep my hair looking bright.

Deja el pelo muy brilloso y sedoso , lo seguiré comprando

I have highlighted medium brown hair and fighting the ginger is real! I just tried this masque yesterday in conjunction with the brand’s purple shampoo and I do believe it may be a winning combination. I don’t want to definitively say that it’s made my hair neutralized and brighter but I like to take polls from friends and family as they’re always happy to tell me the truth 😂 So it’s worth a try, you don’t need a lot so it’s also priced well. I would go as far to say that it’s comparable to my beloved Kerastase (right now it’s time to be kinder to my bank account and my hair).