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R**B
Typos galore, humble brags from the author
The biggest issue us that this was clearly self-published without an editor. There are HUNDREDS of typos, grammatically errors and just incoherent sentences.There's also a lot of misinformation or just bad advice which defeats the purpose of the book.Lastly, there are several moments if the author straight up gloating about various things. His beer, his brewery, etc. He even brags about how many push ups he can do. I wish I was kidding.There is some interesting information so it's not totally worthless but I would recommend other books in the topic first.
M**A
This book has a little bit of something for everyone at every level of experience
This is a good book for everyone regardless of your knowledge, yes some of the information is common knowledge but let's get real it's not so common if you have never run a business, been in sales, marketing, advertising or anything where you have to be creative and think outside the box of common knowledge. I have picked up some good new ideas that I will surely implementI've owned a cigar company, have built custom homes and have taught people how to flip homes. I can tell you that just because you think you can do something without help don't fool yourself, if you dont know how to speak with people and negotiate contracts or prices you better read this book to get some knowledge and start networking with others in the industry who are willing to help you out.
C**Z
Very reassuring for those taking the plunge
I've been homebrewing for 4 years. I decided to start a nanobrewery as a business venture and for fun with very little start up capital. While searching for brewing equipment I ran into this book on amazon and gave it a whirl.I was very pleasantly surprised to find a down to earth, informative and fun book to read. Starting down this road without a rich uncle to get your back can be terrifying. "Will my wife leave me because she thinks I'm crazy?" "Bottling machines cost how much?!?!" These are some of the thoughts that keep you up at night.Dan's book does alot to dispell these notions not just for what he puts down on paper but also in the tone he writes his book. He is holding you're hand through the first steps of a nano brewery (it's like picking up the hitchhiker's guide to the galaxy and seeing that big print "DON'T PANIC!"). If you have $500k start up capital, more in the bank and dreams of becoming the next Jim Koch maybe this is not for you.In short I would recommend it to anyone who is thinking about going from homebrewer to pro or semi pro. Btw, if you write him an email the guy will really write you back and try to help out.
N**L
Practical information and common sense.
I found this to be a sound resource of information. It had practical knowledge of getting your endeavor started, with good advice and common sense. The author goes out of his way to tell you that most of this IS indeed common sense. He responds to every e-mail he receives, and if you have a question that is not "loaded" (e.g. How much should I charge for my beer? How much money do I need to open?), he will answer it to the best of his knowledge. And you should take that knowledge for what it is worth...this is a man that is operating a successful nanobrewery in a current microbrew-saturated market where "experts" on the Internet will tell you it cannot be done. If you are looking for someone to "hold your hand" in the process of opening a nano or microbrewery, you will not find that here. Instead, the author draws on his own experiences, what worked and what didn't, and points you in the right direction. This is NOT a step-by-step guide. The author clearly states this. Instead, it gives you helpful information drawn upon the author's own business model, that is operating at a profit in his market. I too am an engineer, and I sincerely did not need a step-by-step guide, nor did I need anything technical. The author points you in the right direction, but the work is YOURS to accomplish. You won't find brewing knowledge, equipment purchasing, recipe formulation, yeast recovery, lab work, or anything like that in this book...there are plenty of other publications out there that cover that. Nor will you find every single legal document or state/federal form you will need to fill out...that differs from state to state, and the information is easily found on your state's website. Instead, this book breaks down what you need to get done to open. No more, no less. Spend less than $20 for practical information on opening your business, or spend $10,000 on a "consultant" to help you along the way...the choice is clear. Save that $10k for your grain and hop inventory, your licensing, your bonds (yes, chances are you need a brewer's bond), equipment and whatnot. This book was worth the money I spent.
J**E
Common sense that’s not so common.
Amazing book! I’ve had to buy it 3 times because I keep giving it to friends and family interested in the Brewing industry! It’s full of common sense ideas that aren’t so common.
R**N
Very Useful Read
I enjoyed this read. The style was personal enough that it kind of felt like you discussed it with a friend. The information provided is given from the perspective of having done it and are still doing it. The author could continue updating the original with much needed information for as long as he keeps the business going. In this book are a good deal of things that anyone considering a nano-brewery or any brewery operations would find useful.
A**B
Not a bad read...
Good read, and a great starting point. I am an extremely in depth person, so it wasn't as much as I'd hoped, but definitely a great starting point to get you going and a way to get a list formulated for what you need, when you need it, and in what order. If you are planning on starting a brewery sometime, this (and any other related reading material) can't be a bad investment. Considering the amount you will have to spend to get going, this is a tiny amount! And any information is helpful along the way.
J**N
Better than expected
I found this easy to read and rather enjoyable. Only finished the first couple of sections so far. . .
A**R
fun and informative
Idiosyncratic and sparky book with a solid base of common sense and business acumenA must read for a prospective small brewer
M**N
Five Stars
Perfect
C**.
Five Stars
Fantastic and non pretentious. Actually a fun read.
A**S
Interesting and good advices
PROS:- Good advices about an established business.- It covers mains aspects of opening a nano-brewery in USA.- It covers also some aspects of how to save money on equipment.- Also mentions business aspects about how to run, advertise and sell your beer.- Very easy to read.CONS:- I would expect more details about the brewery setup. It seems the author offers professional consultation on this topic and that's why it's not covered in detail on this book. This is the weakest point of this book.In summary, it's a good read but you probably need another book for equipment setup details.
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