InvictaINVICTA-9937 Men's Pro Diver Collection Coin-Edge Swiss Automatic Watch

Update: 7/16/2023So I have now owned the watch for over 1 year. I don’t wear it daily but it somewhat fills the desire to wear the submariner. I usually have it when I want a decent watch that might get beat up. It has held up great. The cyclops got a bit scratched up once, I think when I was out camping or on a boat or something. The watch has run like a champ. I have a winder that keeps it wound up and it is running at -1.2 sec/day average for the past 90 days. That is pretty great for a cheapo Rolex imitation.Anyhow, the watch is very nice if you can get over the Invicta stigma. There are some tutorials on filing off the Invicta stamp and repolishing the case but I’m not going to do that. In fact, I would gladly tell people that if they really want a solid Rolex submariner knock off with a Swiss movement that (with a little work) runs like a champ, you can’t beat this one.———————————I have to say, I had been an Invicta poo pooer for a while. I own a Rolex submariner and really enjoy it, and a lot of the fake Rolex submariner are just terrible to look at. But I have stopped wearing my submariner for personal reasons, and sometimes I felt pangs of longing which led to me investigating a lower priced replacement. The Invicta 9937 is actually a pretty good watch, certainly punching way above its price tag. Now, it’s not close to the level of quality and precision of the submariner, and I’ve only had it a few months, but it is very nice.The SW200-1 movement is pretty good. I don’t really like the clear case back but my kids like looking at it. The watch came to me at about +15 spd but I was able to regulate the watch down to +2 spd. I took the watch off of its bracelet and put on a nice leather band, which I alternate with a nylon Archer band. Both look nice and the watch wears great.I cannot speak to the longevity, but it is an accurate, nice wearing watch with classic design. If it can wear for a few years, it would be a steal at $169. If it stops working early, then no. The only proviso is that it will probably need regulation to really dial in the timing, if that matters to you.

Rolex was not a factor in my choosing this watch. I literally looked at hundreds of watches prior to this purchase. I wanted reliability, automatic movement (tired of batteries), sporty/casual styling, a good solid bracelet style band & I wanted it all for under $200. After looking at all of the watches, I began to realize that almost all of the manufacturers were using Japanese movements. I even tried the so called American watch companies like Bulova. In my price point, they were all Japanese movements. So, why am I going to buy an American name & not get an American made watch? I'm not buying a name; I'm buying a watch.I finally ran across the Invicta watches & discovered they had what I was looking for in some very attractive styles & pricing. I won't go into all of the different movements & beats per hour because all that has been covered in other reviews. What I will tell you is that you can pay a lot more (3X) for exactly the same thing, but sold by a more prestigious name plate. In fact, if you want a Swiss movement you will pay even more. There is nothing wrong with Japanese movements. In fact they are quite good & accurate. I have Seiko & Citizens etc. After comparing the Invicta 9937OB to what was being offered by the competition, I couldn't turn it down. It was a little more than my original price goal, but I now know it was worth it.The pictures I found on line do not do the watch justice. In person you really see how nice this watch really is. It is substantial, both in weight & size. It is a mid size watch (43mm?) & does not look like an anchor on your wrist. It has good weight & does not feel or look cheap. The bracelet is SS & could easily be used to hold a much larger watch. It has a terrific fold over safety clasp. The bracelet style bands usually pull the hair off of my arm, but not this one. It is smooth & well finished. I had to adjust mine & found it a simple task to remove the link using the SE 7pc Watch Spring Bar Tool that I bought here on Amazon. It honestly took 5 minutes or less.Accuracy is right on the money. I set the date & time the day I received it & it has been as accurate as any quartz clock I have in the house. It even keeps time with the clock on my iPhone. I am very pleased with the Swiss Automatic SW200 movement. One tip, though, is to wind the watch 20-25 times before you start wearing it. After that your arm motion will keep it wound sufficiently to keep proper time.I guess I could go on & on about how it looks like a Rolex Submariner & all that nonsense, but I bought this watch because of the way IT looks & the features that IT offers. For the money I was not able to find anything comparable.