ClairolNatural Instincts Demi-Permanent Hair Dye, 5A Medium Cool Brown Hair Color, Pack of 1

Covers solid white nicely. You can see in one photo very gray wild hair, another where white hair frames my face. The orange sweatshirt is immediately after coloring and black shirt photo was taken a week and a half post-coloring. Two boxes of color every 3-4 weeks and the job is done. The color I use most often is Brown #5 and does a great job covering the white if the color solution is left on long enough… I have a lot of hair and one box just wasn’t cutting it.Gray came early for me and white soon followed… at 53 years old I just got tired of the white and needed a change. Sooooo… 35 minutes on the roots for box 1 and then the second box on the remainder of my hair for another 15 minutes. Done. When I followed the advised time on the box, my hair ended up very red… that’s always been how my hair holds color… red first. So I leave in much longer and it works perfectly ending up with a rich brown.The color does take a couple of washes before it looks just right to me but I get a lot of compliments from those who know me and also from those who don’t know my hair is actually white.Aside from adding extra time, the directions are simple. Put the gloves on and mix one bottle into the other bottle, give it a shake apply it to the roots first. Set your timer. It can be messy so watch out for that. Be sure to have towels at the ready for cleanup. Sometimes I use a Q-tip and put color on my eyebrows but I don’t always love the results.What I do love is that overall the process is easy and straightforward. The color treatment and conditioner give me shiny healthy hair and it smells nice. I like that it fades a little over the 3 weeks and doesn’t have a hard line where the new growth is. The color never fades all the way on the full length of my hair it just lightens.This option is much better than my friends and colleagues who pay a ton of money to get their “hair did” at the salon and have a white skunk stripe down their part while waiting for next appointment… waaaaay cheaper, better coverage, and more available, as in Amazon delivers and it’s easy peasy salon hour at my kitchen sink.Note that the color still saturates differently throughout the hair because of the different shades of gray and white that is applied to. So there’s still a natural depth in the color.Lessons learned: if you’re experimenting with leaving the color on longer, the main thing is each time write down or keep track of how long you leave the color on the roots plus then the extra time on the rest of your hair… It has never harmed my hair to leave it on longer, but since I want the roots to be darker than the rest of my hair I just experiment a little bit. So try until you get the time right.When you’re doing a touchup on your roots, you definitely still want to put some through your hair at the very end of the time…don’t skip that even if it is just 5 min. If you don’t, the rest of your hair will be dull and lackluster. And during root touch-ups you definitely also do not want to leave the color on alllll of your hair the whole time that you have it on the roots. It will get super super dark, and the roots will be lighter where the color has only been once… unless that’s what you want.I’m not sure how it’s possible with two boxes of color, but I always find a way to miss a few random strands of silver.Watch the forehead and temple hairline color also and it will help the results look more natural.I keep experimenting/adjusting the time (mostly because I’m impatient) and am very very happy with the color every time.

Only bran I use to color my hair that doesn’t give me a rash or allergic reaction. I love this hair color. I even got complements that this looks natural to my own hair color.

I have very fine, silky staticky hair that I always dyed to give some texture. I had been doing highlights for years that was showing the damage and my hair was thinning a lot. So I decided to go back to as close as my natural brown and give my hair a break from bleach. It did not seem to do more damage which is a major plus for me and the color is natural looking. However, if you have a lot of grays, you must have to leave it on a lot longer than the directions say. I just have a few right now which I don’t care to cover but it made the gray a brassy color until it faded out completely after some washes. Overall I like using this but for gray coverage it might not be what you’re looking for

I wanted a dye that has natural ingredients. So I bought this. Keeps the Grey's out my hair for about 8 weeks. I have thin hair. I couldn't find them cheaper so I bought this here.

Effective coloring

Like because it’s a semi-perm dye and not permanent.

I have used several of the Natural Instincts brunette shades over the last decade. Very satisfied with this brand. After researching for the healthiest hair color option available, this is it. I have a few sporadic grays and this will also slightly color them if I heavily saturate those areas and leave it on for about 30 minutes. The grays don’t absorb the color in an opaque manner, but it definitely helps them to blend in very well. My hair has stayed very healthy. I recently went to a salon to try to remove some of the dark brown Natural Instincts color out to transition to light brown, which is more of my natural shade. They were able to get years of this color on my very long hair to remove easily with no visible hair damage. I received many light brown highlights that will help me to grow out and use light brown on my roots versus dark brown for my roots moving forward.My research shows that the developer used in this box is about 20 volume. You can also go to a beauty supply store and buy a Clairol mix that is comparable with separate developer but I find this easiest to just buy at my grocery store. One bottle will usually get me four different front root touchups done every three weeks.

I've been using this hair color for 1 1/2 years , I switched from my permanent hair color to this organic / plant-based color in hopes of making, or helping, my hair to be healthier and also to get away from the harsh chemicals in permanent hair color. Overall after 1 1/2 years of use (use it every 4 weeks so once a month ) I am not impressed. I have fine hair and experiencing thinning due to menopause- hence- wanting my hair to be as healthy as possible. This product does not produce even or full coverage and the top of my hair is ALWAYS " brassy" looking ( a goldish color ) even though the box says otherwise. This product just doesn't seem powerful enough to completely darken your hair. I use the 5C color for dark brown hair, my natural color is dark brown- not trying to do any fancy color job here just want to continue being a brunette. Also, my bangs are always streaky and / or striped in appearance; this color just doesn't cover up everything even if you leave it on longer than 25 minutes . Also, it says it will last , roughly, 23 washings. This is completely false. I wash my hair every 5-6 days. After 2-3 washings this color washes out significantly . So, in one month I wash my hair six (6) times - this color is washing out after two washings. My hair grows slowly so I know it isn't due to new growth . Not sure what else to use, I think I would just go gray instead of going back to permanent hair color. My stylist says that any type of hair color has chemicals and is hard on your hair. I tried Henna ...oh my gosh that was a mistake ! On a scale of 1 - 10 I give this hair color a 4 or 5 rating at most . I'm going to search for something else.