

✨ Elevate your pup’s glow game — because your dog deserves to shine!
Bio-Groom Super Whitening Dog Shampoo is a cruelty-free, soap-free formula enriched with absorbable soy protein and pearlescent brighteners that intensify and brighten light-colored coats. Designed for all life stages, this quick-rinse shampoo moisturizes, builds body, and leaves your dog’s fur with a rich, lustrous sheen. Trusted since 1971, Bio-Groom combines sustainable coconut oil-derived ingredients with a legacy of gentle, effective pet grooming.





| ASIN | B0002ASSMK |
| ASIN | B0002ASSMK |
| Age Range Description | All Life Stages |
| Allergen Information | Abalone Free |
| Best Sellers Rank | #9,762 in Pet Supplies ( See Top 100 in Pet Supplies ) #83 in Dog Shampoos |
| Brand Name | Bio-groom |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,736) |
| Date First Available | October 2, 2001 |
| Date First Available | October 2, 2001 |
| Directions | Wet the coat with warm water, apply shampoo and work well through the coat, rinse, shampoo and rinse again if desired, then dry and groom as usual. |
| Global Trade Identification Number | 00021653211285 |
| Included Components | Bio-Groom® Super White Coat Brightener Shampoo, 1 Gallon |
| Is Discontinued By Manufacturer | No |
| Item Dimensions LxWxH | 12 x 6 x 6 inches |
| Item Form | Liquid |
| Item Package Dimensions L x W x H | 11.77 x 6.14 x 5.98 inches |
| Item Weight | 8.7 Pounds |
| Item model number | BG211 91 |
| Item model number | BG211 91 |
| Liquid Volume | 3.8 Liters |
| Manufacturer | Bio-Groom |
| Manufacturer | Bio-Groom |
| Material | cotton |
| Model Name | 21128 |
| Number of Items | 1 |
| Product Dimensions | 12 x 6 x 6 inches; 8.7 Pounds |
| Size | 1-Gallon |
| Special Ingredients | Cleaners derived from coconut oil |
| Specific Uses for Product | Coat |
| Style | Dog |
| Target Audience Keyword | dogs, house-cats |
| Target Species | Dog |
| UPC | 021653211285 |
F**F
Great whitening shampoo – very satisfied!
My white Border Collie’s coat had started turning yellow, so I did some research and chose this shampoo. It works really well! His fur looks much cleaner and brighter now, and it smells amazing. It rinses out easily and doesn’t irritate his skin. Very happy with this choice — will definitely repurchase.
L**L
Great shampoo
Makes my multi-poo really white and the shampoo has a great smell
F**D
Doesn’t irritate skin and cleans great.
Product works great Have been using for over 15 years.
A**R
Good shampoo
Works really well and cleaning our dogs and making their coat bright.
C**C
It cleans thoroughly
This whitening shampoo works really well. It truly does. The only thing I do not like is the scent, and it can be a bit harsh on my dog’s hair, so now I only use it on her paws after each walk. It cleans thoroughly and does not irritate the skin, but it can be slightly drying to her hair. It lathers quite well.
H**N
Excellent Shampoo
I purchased this shampoo for my Maltese. I have been using an Oatmeal Shampoo and was satisfied with it, but I wanted to try something for Whitening and to see if I could improve on my dogs coat. Several blogs had recommended Bio-Groom and this Super White Dog Shampoo was specifically mentioned for the Maltese. This shampoo is concentrated at a 1 to 4 ratio. So, I put a little in a cup and added some water and stirred it up and used it. It wasn't very "sudsy" but it did lather-up nicely. It is listed as a Conditioning Shampoo, so I bathed him without Conditioning him. I didn't expect much because the Shampoo didn't have hardly any fragrance and it just seemed kinda "ho hum." The results were obvious when I started drying him. His coat became full and and very soft. It was as if I had Conditioned him. His coat was easy to comb and was bright white. I know you're supposed to moisten the coat before you brush your dog, but with this shampoo I haven't needed to. My Maltese has a "Cottony" coat, so it is not a show dog. So all you professionals out there, don't hate on me if I'm not doing things exactly correct. Although he is not a show dog, this product has helped a great deal. I am very happy with this product.
J**O
Smells so good!
It smells SOO good. Basically a nice cool refreshing smell. Definitely a go to shampoo!
L**U
Great shampoo for white dogs
Great shampoo gets my dog sparkly white and so soft. He is a 1 yr old Malshi.
H**.
Purchased this a while ago , but only just decided to try it in between groomers appointments, I was absolutely amazed at the lovely soft shiny finish to my westies coat , he is 13 now and has a lot of brown patches where he licks and chews , this shampoo has made such a difference already on the first use , the brown has faded a lot , his coat looks really white and bright and smells lovely . Also it is very easy to use , rinses out quickly , leaving no residue at all . Will be using it all the time now . First class product.
S**A
R**A
Ho preso per miei bichon frise, mi aspettavo shampoo che reagìshe al pello bianco, come altri marchi, invece, normale non si vede che sbianca pello, io non consiglio per pello bianco, ricco, per quel prezzo ci sono marchi più adatti per pello bianco
N**T
This shempoo is only for white colour dog. Because its make your dog coat super bright & smooth. I have white husky dog & shempoo is really good if your dog takes part in dog shows.
A**A
Value for money .. My Dog samoyed which is pure white is shining like anything i strongly recommend to those who’ love to keep & maintain white pets
Trustpilot
5 days ago
2 months ago