Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Paperback – January 1, 2008

I own a small business. I have sat through many seminars,and read many books on business management and marketing. I usually have pages of notes and am able to incorporate one or two ideas that are "pearls".I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.A tiny synopsis of a few pearls are below.A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical. A "Guerilla Marketer" thinks outside the box.A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.Customers of a "Guerilla Marketer" are treated better than by other busineses.Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".A "Guerilla Marketer is patient knowing that there is a long cycle at work.A "Guerilla Marketer is relentless.A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged.Using a calendar is key.There is much more...Read the qualities of a Guerilla Marketer section and be honest with yourself. If this is not you and you do not want to change, you will be wasting your time reading the book. I highly recommend this bookPhil Neal

I really enjoyed this book. Levinson, who seems to be undisputed as the father of guerrilla marketing, presents the industry as a metaphor for living a more authentic and satisfying life in the 21st Century. He helps readers to see the importance of balance and humanity above profit, although profit is offered as a good quantitative measure of successful strategies. Levinson also stresses the importance of relationship building and maintenance. I found the book easy to read, with plenty of examples of successful businesses given to reinforce each concept. Each chapter offers lists of the do's and don't of effective marketing that I plan to post in my office as daily reminders as I develop my business and marketing plans. I look forward to other books in the series and I'm eager to put the tactics presented into practice.

My weak point is marketing. This is filling in the holes in my knowledge. I like what I've read so far (about 25%). At this point I would recommend it. I will report back as I read more.Ok I'm back. The book is done. A colleague has also read and liked this. A client is now reading my copy (something ebooks still can't do, i.e. Lend. Amazon's Kindle lending is only a baby step in that direction).The book was able to tell me very precisely the difference between advertising and marketing. What marketing is. How to change my thought patterns to align with the new marketing methods (which are not major media due to cost and low viewership).The "200 methods of marketing" that the author touts is a bit overdone, because many were obvious, even to a marketing midget like me. But in that same list were some good ideas.Again, the book deals with changing your pattern of thinking about marketing. The authors definitely did the job here.I recommend this book to everyone.Kudos to the authors.See my LinkedIn profile for my rant on ebook lending.

This book is worth the read if you are just learning marketing. It is good for reference as you build your business. It's has many ideas and goes into how to implement them.Some of the things I knew already but it was a good refresher.It's worth the cost. 4 stars is a fair rating for what it provides.

I needed books for college and did not have very long to wait. I received my books ordered in a timely manner. I had never ordered anything online and was not sure about how secure this would be but it was totally worth. After I had compared prices with other ways to purchase I realized I found the best deal. I would not hesitate to order books or products this way again if I need anything.

This is one of the best understandable guides to marketing your business. Written by the Man who created a small business revolution around the globe. This is the real deal.

I highly recommend this book for people newly entering the marketing field or individuals starting their own business.The only comment is that research figures mentioned in the book aren't sourced, thus not highly reliable

Before this book, I felt so clueless about marketing!! It felt like the missing link in my business. After this book, I understand how to look at the world through a marketing lens. Highly, highly recommend. I now consider it a textbook for any serious entrepreneur.

While much of the scope of this book is also covered by the main "Guerrilla Marketing" book and you do have to ask whether you need both, the "Startup Guide To Guerrilla Marketing" has certain advantages and disadvantages.AdvantagesThe "Guerrilla Marketing" book is dense. Small type, long paragraphs and few breaks, headings or contrasts. This has a much clearer presentation which makes it easier to look at and read.The "Startup Guide" also has a more action bias in that there are exercises and forms for you to fill in to help you to apply the Guerrilla Marketing ideas to your business.DisadvantagesThere is too much overlaps for someone to own both unless they are truly committed to Guerrilla Marketing.With this book, you don't get any detail behind the 200 Guerrilla Marketing Weapons - just the list.***What do you get with the book? It has has the following chapters1 - Where to start2 - The personality of a Guerrilla Marketer3 - Guerrilla Marketing yourself4 - The high powered weapons in your office5 - Marketing fact to face6 - The top ten attributes of a Guerrilla Marketer7 - The top ten attitudes of a Guerrilla Marketer8 - Guerrilla marketing defined9 - The research you must do10 - Writing a benefits list11 - Developing a meme12 - Selecting your Guerrilla Marketing weapons13 - Creating a seven sentence Guerrilla Marketing plan14 - Planning a Guerrilla Marketer calendar15 - Establishing a web site16 - Fusion marketing17 - Launching your attack18 - Maintaining your campaign19 - Keeping track20 - Improving your marketing21 - Putting it all together22 - Succeeding with a Guerrilla Marketing AttackThe book is put together in a logical order and is well written and easy to read. The presentation is good and the book is easy on the eye.I would have liked to see examples included in the book for the seven sentence Guerrilla Marketing plan. This is such an important tool that is uniquely focused, flexible and adaptable. Unfortunately that very flexibility can create some confusion and some of my Guerrilla Marketing coaching clients struggle to "get it" at the first attempt. The reason given is that the prepared plans may create bias and stifle your creativity but I believe the opposite. In my view it would help people to understand the logic and how the sentences can link together rather than be unconnected or duplicate.It is a very good book but I wish there was an up-to-date companion book that gave you help using the techniques and tactics.About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.Paul Simister, a business coach who helps business owners who are stuck, get unstuck.