LeBron, Inc.: The Making of a Billion-Dollar Athlete

I thought this was a great read. It actually helped inspire me to become more engrossed in the business mindset. This books tells the story of Lebron James, to an extent. It is more focused on how he was able to brand himself instead of being just a basketball player. The book was well written, with only one mistake. The author put that Space Jam came out in 1996, 30 years ago. Clearly it has not been 30 years since 1996, but this was the only mistake that I found. Other than that, it was a fantastic book to help inspire those of us who want to become more business savvy.

Brian does an amazing job of narrating the journey of LeBron and his off-the-court team from being unprivileged kids to diversified business moguls. At its core, it is a testament to the power of influence and relationships. I would highly recommend this to anyone pursuing a career in Sports & Entertainment or anyone who desires to know how sports and business are intertwined.

The book is a good read. Towards the end - I lost some interest because the stories sounded similar. But - overall - I liked most of the book. It provided great insights on business and how LBJ and Mav became who they are today.

Even if you think you know LeBron's story as an NBA fan, this book shines light on his career in unexpected, insightful ways. It's a smooth read that provides an escape from the current LBJ/Lakers drama.

Very inspirational like that it balanced what worked with what did not. Being an entrepreneur myself seeing the level of commitment and focus and courage to not only work with friends not easy in business in the first place and to make it work for everyone involved great story for young people.

Great look at the ups and downs he has faced. Interesting way he and his team have worked to build his businesses.

Book is insightful, but poorly written. Had a hard time pausing on grammar errors.

True genius!!! LeBron’s IQ goes beyond the hard court.

Very insightful and inspiring to see an athlete who has understood the financial game was always greater than any physical one he could play. There are so many stories of formerly rich athletes who are now broke. This story gives hope to finding the right people to hitch your dreams to and do the work necessary to make increasingly more sound life and work decisions.

Buena calidad del libro pesimo contenido, es un libro muy flojo y aunque sean fans de LeBron no lo recomiendo.

LeBron James goes about business quite differently than other athletes. This is a good book to understand how he will become a billionaire and why one day he will own an NBA franchise.I would have like to read more about Rich Paul. Maybe he's not as important as Maverick Carter when it comes to strict business dealings, but he's another vital cog in his career.

Man, I love this book, how relevant it is!The writer who is a journalist tells everything about the young folk. His mindset was already stage and this is an exemple for us. Don't think about the first check, but all of them.

Lebron Inc. is an amazing read which delves into the nuances and myriad of components which go into the making of a billion dollar athlete. It provides a deep insight into subjects such as team building, equity and endorsement deals, philanthropic ventures, political influence and intellectual property.