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A**.
Great information
While you have to be studying or really interested in the topic to enjoy reading this I thought it was a great book.
M**A
Don't be a Wimp
This excellent book says that today's crisis management is fixated on making nice with those who would harm you and it is wrong, wrong,wrong. Yes, J and J did a great job with the Tylenol tampering but it was a victim of a nut. The template of what they did does not work, or so Dezenhall argues, with a crisis where you have an enemy. What to do? Figure out of the company has a backbone to fight(if not. throw in the towel); preach to the choir(rally your allies); manage the media(Wendy's told the media you can interview our execs but stop showing the finger); and, above all.like all good trial lawyers know, come up with an alternate belief system, a plausible and different scenario for what occured; don't use the default of apology when you have nothing to apologize for.(a la pepsi and the purported syrgines in the pepsi cans. The book is direct, well written, and short.
B**N
A well written, practical book for fighting back against mudslinging
Damage Control is a well written, practical book for organizations that may be faced with a crisis. The authors have done an excellent job covering the issues and providing practical solutions. The stories from the trenches of defending corporate America are very interesting, too. The only shortcoming of the book is the huge extent to which the authors have swallowed their own propaganda about how multinational corporations are persecuted at the hands of big, bad consumer activists and the media. It's clear where their money and experience have come from, which is fine, but don't expect readers to start shedding tears for oppressed corporations.
C**R
This book is by far my favorite for managing the court of public opinion and the ...
As a crisis- and issue-managemt consultant, I've read literally hundreds of books on the subject, in addition to working scores of crisis and issues for organizations, providing training and developing graduate curriculum on the topic. This book is by far my favorite for managing the court of public opinion and the media-relations aspect of crisis communication. I recommend it to leaders regularly.
S**B
Great perspective
As with any book written by an "expert", I look at their opinions as somewhat biased. That being said, the author did provide another perspective and some great insight to the topic of crisis management. I would buy this book again.
L**6
Easy to read
Loved this book. This was my textbook for my graduate class: Crisis Comm. It was really interesting. Plus, it was easy to read and had funny portions. I had the pleasure of meeting Eric Dezenhall as a guest lecturer and he was really amazing. He had so many good pointers and additional advice. I hear he may be writing a second edition. Lets hope so!
P**S
Extremely helpful!
This book truly educated me on crisis concepts. It changed my thinking and gave me insights on the topic that only a seasoned crisis manager would know. I liked it so much I even downloaded the audio version to listen in my car.
S**L
Must read for crisis communicators
Eric is one of the top crisis communicators in the country and does a great job of breaking down crisis and explaining how they can be approached. This is a must have for any CCO.
P**S
The best non-technical book i've read on "crisis management"
The best non-technical book i've read on "crisis management".Well written and an easy read.They contradict the usual advice (given by academic writers who often dont have personal experience) that organisations should submit quickly and apologise, and suggest a more robust and individual responseVery much worth reading. There is a 2nd edition, but the 1st is almost as good.Daniel Valentine (Author of: "Online Marketing to Investors: How to develop Effective Investor Relations", Business Expert Press, 2015)
L**A
Just OK
A little bit too shallow as there are not a lot of case studies used. The only case study I was able to use for my uni assignment was the J&J Tylenol scandal. Other case studies and academic theories were too brief.
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