COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Packaging May Vary

I’ve been dyeing my hair since I was 12. I’m almost 40 now, and after decades of saying “I’ll never bleach again,” guess who ends up with $30 worth of tiny packets or some sad drugstore box bleach? Yep. Me. Every time. So recently I had a grown-up moment and finally decided to be smarter with my money. I bought the big 1lb tub of Wella ColorCharm Powder Lightener—because honestly, Wella has been one of my go-to brands for years, and buying the tub on Amazon is way cheaper than hitting up the beauty supply store like I used to in my reckless youth. I mostly use this for my “money piece”—you know, the part of your hair that screams look at me and gets a fresh fantasy color every few weeks. This bleach handles that job beautifully, lifting my dark brown (almost black) natural hair to a warm blonde in about 45–50 minutes. That red/yellow tone it leaves is perfect for the pinks, reds, and purples I usually use—it actually helps my fantasy colors pop. It also works well with other brand developers, but if you want smoother, more consistent results, I still recommend Wella’s developer. It just vibes better with the powder, like a good hair duo should. Of course, this is bleach—not a magic wand. It works best when your hair is in good shape. Trust me, I’ve ignored my own advice before and walked away with crunchy, straw-textured ends. That’s not Wella’s fault—that’s me thinking coconut oil can undo months of heat damage. (Spoiler: it can’t.) Pro tip: Mix it fresh, measure properly, and work in small sections. Bleach waits for no one. If one side of your head gets a 20-minute head start, rinse it first. All in all, this stuff delivers. It lifts reliably, doesn’t puff up like a science fair project, and hasn’t let me down.

This bleach lightened my hair effectively and gave me the results I expected. It works quickly, so you need to watch the timing to avoid over-processing. Overall it does the job, but it’s strong and best used with care.

This was super easy to use and lifted well! Mixed it with the 20 volume, happy with the results! Next is the toner! I love colorcharm! Before and after pictures I only left it on for 10 to 20ish minutes. My hair has been through a lot though 😂

Worked like a charm paired with the COLORCHARM 20vol developer for lightening my fresh, dark brown roots to the rest of my level 9 lightened hair! However, will cause extreme breakage if you apply it to already lightened hair. Nothing a bond-booster can't help with, but I would be extremely careful in application and avoid pre-lightened sections of hair as I did fry a small chunk of my level 9 lengths in the back because I rushed near the end of application (anyone who's done their roots knows the pain...) Wonderful product, 10/10 recommend!

I purchased the ColorCharm Powder Hair Lightener to bleach my hair, which had been previously dyed and had multiple layers of color. My hair is usually very difficult to lighten, especially after being dyed dark, so I was a little cautious going in. I was honestly impressed with how well this lightener worked. Even on pre-dyed hair that typically resists bleach, it lifted very effectively. I used two rounds from a small packet, and the results were even and noticeably lighter without completely destroying my hair, which is always a concern with bleaching. One thing I really liked is that it actually does what it claims—this is a solid option if you’re trying to pre-lighten hair that’s been colored before or has multiple shades. It saved me from needing a much stronger or harsher product. I’d definitely recommend this to anyone who needs to lift stubborn, previously colored hair before applying a new color. The only reason I’m not giving a full 5 stars is because bleaching always comes with some dryness, but overall this product performed very well. I would confidently give this a strong 4 to almost 5-star rating and would consider using it again.

Highly recommend for lighting your hair.

A++++

It cut my hair like crazy, maybe it’s not for me