Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty

Daughter loves the colour and brand

Realy like this, colour is vibrant and doesn’t harm my hair

It was very vibrant when I put it on my hair and 4 days later it’s nearly all gone it’s a very light purple now, I thought it’s meant to be permanent but No it’s not it’s semi permanent, it’s nearly all washed out after 2 hair washes, I won’t buy again this is very misleading and false advertising!!

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off.Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb.I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair.This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush.The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair.Highly , highly recommend this dye it is the best!.Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

I haven't got long hair by any means and there was only just enough in to do my hair. Also no conditioner which is common normally.

Used yesterday and it's exactly the colour I've been looking to achieve at home myself. Looking forward to seeing how the blue and red tones compete in the fading but thankfully I bought 2 boxes so I'm prepared. No smell, or irritation, I agree with some comments about bottle size for shaking properly and had to cut the bottle tip off, not break off. Doesn't come with any conditioner but that didn't bother me.

Beautiful hair colour wasn't smelly and looks great

Thanks