









✨ Elevate your hair game with zero damage and all the shine! 🌿
Clairol Professional Beautiful Collection Semi-Permanent Hair Color delivers vibrant, natural-looking color enriched with Aloe Vera, Jojoba Oil, and Vitamin E. This ammonia- and peroxide-free formula offers up to 45% more shine while deeply conditioning all hair textures. With a quick 25-minute application, it blends grays beautifully without drying or damaging hair, making it the go-to choice for health-conscious, style-savvy professionals.



















































| ASIN | B07S6M7V33 |
| Best Sellers Rank | #3,118 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Color |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | 12D Medium Ash Brown |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 9,953 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 04064666645704 |
| Hair Type | Multicultural |
| Item Form | Cream |
| Manufacturer | Clairol Professional |
| Material Features | Natural |
| Material Type Free | ammonia free,peroxide free |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Blends gray, Enriched with Aloe Vera, Jojoba Oil and Vitamin E |
| Unit Count | 3 Fluid Ounces |
L**N
Beautiful Highlights
1N light natural blonde works! Blends grey hair beautifully with blonde highlights. In the past I used permanent color with peroxide and it made my scalp bright pink and irritated. This Clairol semi-permanent color is gentle on scalp and hair. I used half a bottle, rinsed with cool water and dried hair with cool hair dryer setting. Although it does not completely cover grey hair it leaves hair soft, shiny and gives beautiful highlights.
A**R
Great product, please don't ever change!
My friend began coloring her hair with a different shade of this product, & I noticed over the weeks how shiny/healthy her hair was all of the sudden. I asked what she was using, & she attributed her hair health to switching to this hair dye from one of the harsher brands, as well as a new conditioner she'd been trying. On gut instinct I tried this hair color product, & I'M NEVER LOOKING BACK!! 😍💃🕺💕👏👏 It is wonderful!! Where have you been my whole graying life????? Aaaaah! It's ok at least I've found you now, my precious. 😍😂 To apply, it is a smidge more tedious, for me, anyway ... you first have to gently shampoo your hair with whatever shampoo you normally use, then after a *very light* towel dry, apply this product. Note: It does Not come with gloves, so BYOG - Bring Your Own Gloves - to the shower / application experience to avoid the dreaded Oompa Loopma color stained hands. I've tried it both ways, & in my experience, just putting it on blindly while standing or sitting inside your shower seems to work best. Trying to stand over your bathroom counter so you can watch in the mirror to see what you're doing during application is a not-needed drippy, sloppy, aggravating pirate-mouthed drama you *just don't need*. Just put your waterproof (vinyl, latex, etc) gloves on, hop into the shower, shampoo just 1x, rinse, wring your hair out a little bit in-shower, then apply the coloring product just trusting your gut & your gloves to work it through your whole head of hair from scalp to end. Also just a tip, the product seems to work better the wetter your hair is to some extent, so that's another reason to go with the in-shower method. I also brought a handy-dandy hair tie into the shower w/ me, so that after I'd saturated my hair with the color product, I put my hair into a bun so as to avoid the constant color-dyed streams of wetness dripping down me while I waited the necessary time for the color to do its job. The box recommends 25 minutes of wait-time once you've applied it, so I just use this time to bathe, shave, etc. Then all you do is rinse & condition normally with your own conditioner. (No conditioner included, but that's ok, the results are worth it, trust me.) If you must leave the shower to go chill somewhere for the 25 minutes while you wait for the dye to work, I'd recommend the bun idea plus tying a plastic grocery bag over your hair to further prevent drips/stains. It looks JUST AS TRASHY (haha no pun intended) as it sounds, but it works super great & you can just toss the bag after use. (Or recycle, of course.) Anyway, the results of this hair product ARE FABULOUS!! The very very first time you use it, you may see some small tinges where the product didn't knock away alll of your grays completely. However, not to worry, because after a few weeks when you're ready for the 2nd application, the color 100% builds upon itself & your grays WILL be covered after that 2nd round. Any small gripes with this product are so worth it, because ... IT DOESN'T DRY OUT YOUR HAIR! Hooraaay!! 🎉🎊 My hair is shinier than ever since switching to this product just 4 weeks ago! Happy dance initiated!!💃🥊👏💕💃😍 Thank GOD for this product honestly, because my hair had become so fried out from regular coloring, I was about to give in and just go gray all the way, but I really didn't wanna! And I don't have the tax-bracket-status to visit a salon more than say, oh, once a year. So please, you owe it to yourself to at least try this product; I have a lot of hair, about medium-length, & I get 2 full uses per bottle. Which makes it affordable (aka possible) for me to buy. Go for it, you won't be disappointed! 💖
W**.
Buy This! Complete Game Changer!
I rarely write reviews and have not been incentivized to write this one in any way. I received the B01N Light Natural Blond today and used it for the first time. I am 52 with dark blond, fine hair I’ve been highlighting/coloring for decades - from the $400+ salon foils to the drug store box, everything in-between and then some. Chemical processing has taken its toll for sure. I lighten in the sun naturally and can get away with a lot but the gray has been increasing and I had let it grow out quite a bit as I have been suffering from the damage of the harsh chemicals more and more and literally was at an impasse of just letting myself go natural gray for the preservation of hair health. My hair is several inches below my chin and close to bra strap in the back - but it wouldn’t have been for much longer. Where has this been all my life!?! It’s sublime. I will never go back. This is what you’ve been waiting for. I SO WISH I had taken before pics. THIS IS IT. It’s like a color-depositing thing. I’m not a hair-dresser. But no ammonia or peroxide? No damage? It just DEPOSITS color. People of our hair sitch/quality have been being ripped off and sold a bill of goods!! We don’t need it!! Just use this! I didn’t even do all the things because I was in a rush. I washed my hair in the shower and put less than half the bottle in, tied my hair up, then did everything else so it was in my hair for 25 minutes, then rinsed. I will NEVER bleach, dye, highlight, use another drug store box again. There is no need. I don’t know why this is some secret. It’s FABULOUS! There’s NO NEED to damage your hair!! Tell your friends. Tell your mothers. Tell your daughters. COLOR-DEPOSITING is where it’s at!! There’s no need to destroy our hair when we can just add some color to the gray and the rest of the color is lovely! Yes - it’s a little messy and different from what we’re used to. Just do it on the day you’re gonna do EVERYTHING (shave everything, slough your feet, exfoliate your entire bod, brush your teeth, clean your shower, ETC.!) Or put it in and get out for half an hour then go back in and rinse it out. THIS IS IT! It’s a no-brainer. The girls at the salons are too young - they’re all focused on all these processes and chemicals and have no idea the number they do on older hair. Do yourself a favor and up-level to COLOR-DEPOSITING! That’s all us mature gals need! They’ve been lying to us. DO THIS!!
S**F
Seal the cap to prevent leakage
I ordered the 1st a few months ago, got it good. The color went on good, but the grey's pushes through quick as always. Ordered 2nd it came bottle cap open some leaked out, I closed cap and requested a replacement. The replacement came and same thing cap opened color leaked out. So someone can't just checked the cap is closed and seal it for shipping. Especially with coloring it should have a seal. Don't think I'll be buying again
H**T
Gentle and easy
I have been using this for about a year and love it. My hair is a light brown with about 50% gray. The light blonde color basically restores my natural color, complete with very natural looking blonde highlights. It doesn't last that long - only a couple washes before the grays start to pop out, but much longer until I'm back where I started. I also like that I can save the remainder and use it next time. I generally just apply it to the top half of my hair so the bottom doesn't get too dark, and that works great. It's very gentle and low maintenance.
A**O
Helping me grow my hair back. So excited!
This is a total game changer. I think another reviewer said this and I 100% agree! I haven’t written a review in years, but had to for this one. I’m 52, been going grey since I was 16. I went with it for a while, then a loved one, pointed out, my white hair was making me look older, then I am. I’m a licensed cosmetologist and I started dying my hair consistently for the last year, taking every precaution to protect my hair while doing so. When my hair started falling out in clumps in the shower, I thought it was menopause. I went to my doctor and got on estrogen. It was still falling out and looked terrible. I realized it was the color breaking my hair off. Worst of all the color never held (blondes and reds wash out faster than other colors). I was a natural blonde growing up. I needed something to deposit color, without damaging it. I tried the shampoo colors and my hair still fell out… I was SO desperate and willing to try anything. I ordered this on a whim, it’s was around $8- what could it hurt?! OMG!!! My hair is beautiful- shiny-soft and absolutely NO hair loss. I subscribed immediately. I haven’t been this excited about my hair in years!!! Included before and after photos. The color looks much richer in person. I took 2 afters in different light so you can see the shine. You can also see the old breakage and damage that’s stating to grow out. Yay!!!!🥳😆👊
I**L
Great Color Without the Damage
I’ve used Clairol Professional Beautiful Collection Semi-Permanent Hair Color several times now, and it continues to be my go-to for refreshing my color without the worry of damage. It’s incredibly gentle — no ammonia or peroxide — which means I can use it regularly without drying out or weakening my hair. I have textured hair, and this product works beautifully with it, leaving my strands soft, shiny, and vibrant. The color payoff is rich and blends well with my natural tone, giving me a healthy, refreshed look every time. What I appreciate most is how easy it is to apply at home. The formula is smooth and spreads evenly, and cleanup is a breeze. It’s perfect for anyone wanting to enhance their hair color in between salon visits or experiment with tone without committing long-term. While the packaging may vary, the quality inside is consistently reliable. For the price and the results, this is a fantastic value that delivers salon-like results without the harsh chemicals.
C**E
Made my grays look like highlights
I’m happy with this. I used medium warm brown to cover grays. I wanted them to look like highlights in my medium to dark brown hair and it worked. The color is NOT medium brown over gray. It looked more like a light copper brown but that works for me. I’m happy with how long it lasts too. I kept it on for 30 or 40 minutes I think
Trustpilot
1 month ago
3 weeks ago