Pure Protein Bars, High Protein, Nutritious Snacks to Support Energy, Low Sugar, Gluten Free, Birthday Cake, 1.76 oz, Pack of 12 (Packaging May Vary)

Very delicious and gluten free.

Super tasty, 1 gram of sugar 20 protein

This is a typical protein bar. 200 calories with the standard dense and chewy protein with a gritty texture on your teeth and a slightly bitter aftertaste. That type of protein bar has been pretty much boilerplate for years now. The only difference is the combination of nuts or gross chocolate it is covered in.While the protein component of this bar is old hat, the fact it is covered in cake frosting flavored coating makes it taste better than most. So I do prefer this over most bars that try rather unconvincingly to be like a candy bar. I think the addition of a sparse splatter of sprinkles is pointless though. I guess they want to really sell the birthday cake angle, but there are not enough sprinkles to matter and sprinkles are made with dyes that are extremely questionable healthwise so it would be better without them. But aside from flavor, the other selling point is it has a very reasonable fat to protein ratio. This fits my nutritional needs better than most. Seems like all protein products these days try to hide the fat content of their products. Since fat is not an issue or even preferred for keto, I find that most protein bars lately have been jacking up the fat content to improve flavor and texture then just slapping a keto-friendly stamp on the packaging and then only advertise the high grams of protein and low grams of sugar and then avoid mentioning fat anywhere on the box except the nutritional facts chart. Most products advertised as keto-friendly have way more fat than my diet can handle. The fat to protein ratio in this product is 5/20 which is pretty good in comparison to similar products available.I also ordered the chocolate mint cookie and lemon cake flavors as a subscription which is have not tried yet but expect to be good based on the way the birthday cake tasted. I would have preferred to subscribe to the birthday cake flavor but some flavors were not available for subscription and save, birthday cake being one of them. Another bummer is there is a big price difference depending on flavor. Birthday cake and some of the chocolate flavors were $4 more than the average price and the cookies and cream were $27 per box so nearly double the cost, and also not available by subscription. I guess it is all coming from different suppliers or whatever so it is what it is. If it were to become available for subscription I'd likely get it. They aren't revolutionary but they are certainly more pleasant to eat than the average. But protein bars have been around for a while and they pretty much have hit a plateau on flavor and texture, so that in mind, these are the best I've had in a while.

My teenagers love this protein bar! Hard to find but definitely worth it to buy!

Luv them, but they are $10. More than last month, &$10. More than manufacturer. Not sure I will buy from Amazon. Now they are cheaper to buy locally

I bought these for my bf because its his favorite flavor. Having never tried them before I decided to take one. Birthday Cake flavored protein bars are usually a gamble on taste with me; its either gross or just "meh" BUT THESE ARE ADDICTING. I ended up taking 4 more. I can see why they are more pricey.

Not only did I not like the taste. I of these protein bars but they made me I’ll to my stomach & I had to go to the Urgent care. They gave me some medicine & said discontinue eating them. Even if I wanted to it made me a little nauseous every time I looked at the box in my garage. I was going to pass them along to someone who also eats protein bars, but I threw them away instead. It just seems sad, I paid for them, then Urgent Care, my windowto return already closed, so there is NO CONSUMER SATISFACTION! I will NEVER buy your products again. I have purchased ONE protein bars (birthday cake flavor) many timeson Amazon, but for some reason they weren’t available, so I purchased these. Sadly, NEVER AGAIN!!!

I ate two at on red time. So good. Oh and the protein is a PLUS.