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P**N
Great resource!
Awesome and powerful book on closing techniques. But it is not just a book on technique, it also explains the psychology behind the technique.The first part of the book is worth the price alone as it talks about the sales situation and why it brings up tension between you and the prospect. Irrational fears surface in the prospect which get blurted out as ''i dont have the money'' or ''i dont have the time'' or ''i have to talk to my wife'' He explains that most of the time, these are smoke screens for underlying fears of failure, making a mistake and many times, success itself. Yes people have a set point of success within them that has kept them, what their subconscious mind considers, ''safe'' for their whole life. So when faced with a way to move forward, many times they hesitate.I am in network marketing and this is the first book that i bought which explains this tension. Most network marketing comapnies want to avoid too much training in sales and closing techniques and try to take sales out of the process. This is for good reason but also limits the new distributor in that he or she is listening to cds of the top leaders in that company and realizes that most of them are master salesmen who are masters of closing!!!These companies try to tell their distributors that inviting people to join their MLM is just like ''recommending a good restaurant or a movie'' I always KNEW this wasn't the case because it felt a lot different to me. I just didnt know WHY until i read this book. This book has helped me tremendously to understand what profession i am in instead. I know it will help me help other people get past the barriers they have to success and moving to a higher level in their lives.From reading great masters like Brian Tracy and Tom Hopkins, Zig Ziglar and brilliant but lessor known, David Neagle(The Millions Within) i have learned to RESPECT the sales profession which, when viewed with integrity, is a profession where you learn to help other people, doing something FOR them, not TO them.This book is a great resource which brings understanding and integrity into that process,
O**G
A bit outdated
Perhaps this would help weโre back in the 50s, and you can still take away a couple good ideas. But for the most part buyers are way too savvy to fall for some of these techniques.
J**E
Meh... Nothing terribly sophisticated.
I bought this book because of its overall recommendations and because it seems that Brian Tracy is a fairly well-respected coach in the sales profession. I knew something was awry when I found what appears to be a pretty interesting self-contained contradiction.In Chapter 2 of the book, Tracy, in discussing how to secure face time with a prospect, writes:"Don't make the mistake of using the old high-pressure salesman's trick of saying, 'How about 10:00 today or 2:00 tomorrow?' This alternative close has been used so many times that it just insults the prospect."Interestingly, Chapter 15 of the book is titled, "The Alternative Close," and Chapter 16 is described as "another version of the Alternative Close," titled "The Preference Close." These closes are described as "very helpful in getting a buying response from a prospect."WAIT WUT??Reading this book and listening to this audiobook has truly taught me very little, and I'm not terribly well-versed in sales to begin with. Most of it seems like very tired, "clichรฉ" closes -- nothing that you couldn't find information on with a simple Google search. I'm truly hoping that his "Psychology" book is more inspiring.I've had the opportunity to read other stuff on the topic and much of it has been considerably more interesting (and revealing) than this book.A lot of things in this book might have been more helpful if I read it in the 1970's-1980's, but seeing that the copyright on the book is 2012, it seems this book is horribly late to the game. Customers, nowadays, are a lot more savvy and their radars are much, much more attuned.
M**G
Want to learn how to close read this book
If you are new to sales, or want to improve your closing skills? then this is the perfect book. He literally go through and explains 24 different techniques. I plan on reading this several times. It's a great book.
S**N
Brian Tracy one of the greatest.
Brian Tracy is the master of sales grear to have his updated audio book as a downloadable narrative for economically.
J**N
Good quick review of his primary work, use it as Cliff Notes after taking Psychology of Selling to heart
I got multiple works of Brian Tracy at once. It's important to have first read/listened to Psychology of Selling (either audiobook but not both, my favorite is the older one where he was younger) and/or The Art of Closing the Sale. If you haven't done so and only use material from this book, you won't get far because you'll only end up using it for self-serving purposes as a salesperson.
D**N
Increased closing rate
As soon as I read this book I applied the proven closing strategies.I found that prospects responded to them, their resistance to my offer lowered and I closed the deal faster and easier.Thank you Brian
G**A
Five Stars
Highly good and the method can be applied easily .. I tried many of these techniques .it was successful.
N**N
Old Technic
Quite old ways of closing , some may work but most will fail in this century after 2020 and further
A**A
Superb
I loved the book practically written and such a guide for the people who are into sales and marketing. Must read for your professional growth
R**E
Best Book
One of the best book I have ever read on sales.....Techniques are really useful for any sales person....Must read book for everyone
V**S
Excellent
Absolutely delivered what you could expect. To the point, practical techniques that one can apply. Recommend it highly to any B2B sales professional.
S**I
Nice quick read
A list of powerful closing and objection handling strategies..a must read for anyone who is in sales/marketing. Brian Tracy is brilliant.
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