Principles of Marketing (16th Edition)

I purchased this book for my daughter for a college class. It stated the book was like new. We were so over joyed when the book arrived. It was like a brand new book. There were no high lite marks in it and if I didn't know better I would have thought it was a brand new book. The cost of the book was well less than what the book would have cost brand new. My daughter was very happy with the book and I was happy with the price and the condition.

This textbook is excellently written. It provides a comprehensive understanding of marketing. It also includes accessible introductions to each chapter. The layout of the text is also well organized. It includes hundreds of pictures and captions and stories of major american corporations

The principles of Marketing has been a powerful tool in my journey into the marketing profession. I found many ways to apply the concepts to my MBA assignments and growth.

Awesome, got it for so much cheaper than other kids in class did. Even though the price was cheap, the book was in very excellent condition, and of course the content is just fine as well.

The book was just what I needed and on time delivery!

after receiving this book saw that in the book itself that it is not authorized for sale inside the us yet it was sold to me. has the right information for my class but pages numbers are way off compared to hard back or digital copy!

Very good book, with definitions and examples. This was the prescribed book for my graduate-level Marketing class and I only wish I had had more time to read it. Definitely worth keeping for future reference as well.

Still waiting to receive this book, but I was glad to find it at a reasonable price. My son needs it for his college class.