Wella Koleston Perfect ME+ Permanent Creme Hair Color (55/0 Intense Light Brown/Natural) 2oz (PACK OF 2)… (66/0)

I love this product - it gives my hair a lot of shine with excellent coverage. It turns my dark brown hair more of a soft brown (definitely not blonde) but the 6 Natural turns my hair too orange.

works great

Love this brand. Have to be careful about color choice as it colors way darker than the color described. I am a light to medium brown and must use a medium blonde. The longer it's left on the darker it gets. Once the right color is chosen it does a fantastic job of coloring gray and leaves hair so soft. Even better it doesn't fade like drug store color

I ordered the light brown and it came out a dark chocolate brown. It covered my gray excellent, but just a little too dark for me. Low smell, no burning which was great.

Creamy consistency left the hair feeling healthy afterwards & has a very pretty color mixture of special blondes I will be ordering this again.

Es el color que siempre quice

I am a professional hairdresser...been in business for about 20 years. I've been using Wella for about 12 years now. Wella changed their formula in early 2020. I see some of your reviews about the color turning purple during the 40 minute processing period and that is completely normal. If the color has a slight purple hue that is the new formula. New FDA regulations required all color lines, professional and over the counter, to remove a particular ingredient from their products. That being said....I've tried for almost two weeks now to get a color I need TO DO MY JOB and it's been out of stock. I've tried to order it from Wella directly or my beauty supply and nothing. However it's been on Amazon. So, push came to shove and I ordered it....what came? The old formula...so litterly what I ordered is over 2 years old. How in the hell can Amazon sell something that I've had to go to school to learn to use? What is the point of my professional license? We need to have MSDS sheets because this is a CHEMICAL! For all you using this at home please, I emplore you, find a local independent hairdresser to support and stop being cheap doing your own hair. Stop buying professional products on here. People pay thousands of dollars on education and products to provide that for people. I'm beyond frustrated and ready to just quit the business over this.

Delivered on time and a very good product.

Exactly what my hairdresser uses. Saves me an “in between” visit.