Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design (Rotman-Utp Publishing) Kindle Edition

In "Design Works", Heather Fraser takes us deep into the secrets that have helped big organizations like P&G, Nestlé and so forth, create breakthrough innovation. The book is organized so that the reader will get insight into the methods and tools used to design new products and services, but it doesn't end there. Where other design thinking resources normally focus solely on the creation of a prototype, "Design Works" takes this approach a step further.One of the three so-called "gears" describes why it's important not to focus only on the product or service, but that this is always part of some kind of eco-system; the experience surrounding that prototype. By focusing on the entire experience, from beginning to end, organizations are able to uncover new needs, and get a deeper understanding of how the user interacts with the product or service.The next "gear" focuses on how to be able to execute the idea. All the time "could-be" innovation dies because execution is lacking. Sometimes this is because no one knows what to do with the prototype. In this part of the book Heather Fraser takes us through a series of tools to create the strategic business design. This includes diagnosing and building capabilities, but also thinking about the strategic implications and fit this new innovation might have throughout the organization.The book is written in a logical way so that the reader can follow the different exercises as a sequence, thereby improving the chances for success and implementation.Where other books on Design Thinking take a more theoretic approach, this one is hands-on and will show you how to actually do things in a logical and methodical way. A highly recommended read that has the potential to jump-start a new way to innovate in any organization!

if you are reading this book to use it, get the physical version. The Kindle version does not have page numbers which makes it very hard to reference pages for other people or to get to pages others are referencing.

Incredibly useful and full of insights. This book contents open your mind to perceive not only labour scope It is inspirational for your daily life. Outstanding.

Design Works makes an important contribution to the way that design, creativity and new people-centred ways of thinking can transform businesses and organisations. It is very clearly written with many illuminating case-studies and combines both scholarly/strategic insights with a 'how to' and 'get stuck in' approach

One of the best books in the market for principle of Business Design..