Naturigin Permanent Hair Color, 8.1 Ash Blonde, Ammonia Free, 100% Gray Coverage, Nourishing Natural Formula, For All Hair Types, Long-Lasting, Vegan & Cruelty-Free, 1 Pack

First time I tried this one. Color was much better than my Nice and Easy of the same color.

I actually had a haidresser apply it while she was here to do my mom's hair. After using it she and I were both weary of this product. My hair had nice variations in color, so I picked this color to continue that, cover some grey and lighten what I had. Plus use the conditioner to well condition my hair at the end. Instead my beautiful variations became one unflattering light brown color (unlike the box shows.) And there was no conditioner, instead it was kinda like a shampoo and therefore not helpful at all. The whole process dried out my hair. I've used box color before and never had a problem. I'm so disappointed and need to now pay to address the color and dryness. I won't use this brand again!

Very gentle and long lasting color. I've used other no ammonia brands but this one seems easiest on my scalp.

Product smells good and friendly on your hair but it didn't work on my grey hair at all. I saturated my hair well for 30 min.

Me agrado por que deja el color deseado

Gentle on my hair. Did not damage. The color did pull a little brassy but not too terrible. I would consider purchasing the same again.

Cover gray hair, make hair feel smooth, gentle on the scalp and hair. No strong smell

This is not light ash blonde. Turned my hair a brassy reddish color with a texture of straw. In all my years this has been the worst haircolor I have used. Purchased because of it being the least amount of chemicals. I would only suggest this to an enemy of mine.