Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Black, Model BC12B.

I wanted a basic alarm clock instead of using my phone. The functions are very simple and well engineered. The lights work perfectly and the noise level is optimal as well in order to wake me up.

This is about $15 less expensive on Amazon than other sites (including Braun). It's the perfect size, easy to read and looks fantastic in my modern bathroom (I'm a woman so need to know how much time I'm spending getting ready). It's a great clock.

Classic and stylish. Totally silent. Good alarm. A little smaller than I would have preferred, but it’s fine. I only gave it 4 stars because of two things. The base is smallish and lightweight, so sometimes I’ve knocked the clock over. It should a bit wider and weighted. I don’t believe it would compromise the design “purity”. Also, the knob to set the alarm time is only supposed to be turned in one direction (or, the instructions say, the mechanism could be damaged) and that is inconvenient, especially because the knob has a subtle, low profile and needs to be turned with care. Not for those with fat fingers. But sometimes it’s worth putting up with the negatives to have an object that looks so nice. I get a kick every time I look at it. Added October 2021: After having this clock for awhile now, I’ve found that the lack of a weighted base has been very annoying. The clock falls over all the time. I guess if you never move it or touch it, it won’t be much of a problem, but I shift mine around and it shares tabletop space with other objects, so it falls over constantly. Really annoying and, I think, a bad manufacturing mistake. November 14, 2022: So, the honeymoon is over with this clock. I just noticed I’d already complained about it falling over, but I came to reiterate that because it’s so annoying. If I even brush against it, it falls over. Also, in the couple of years since I bought it, the hour hand shifted out of precision timing. When the minute hand was on the 12, the hour hand was in the “quarter after” position. I tried to fix it, which was a big mistake. Now, the alarm doesn’t work, and it drifts away from the correct time. So, at this point, it falls over constantly and is only good for getting the general time. If I want an alarm or the exact time, I use my phone. Yes, I like the clock’s design, but I wouldn’t buy it again. It makes me wonder if it’s a bootleg version.

If quality minus price = value then this has negative value to me. I got a good price on this but Braun lists it at $40---this is not a $40 alarm clock. Pros: nice clean design and simple operation; top alarm bar leaves no question about whether you turned the alarm on (even in the dark); it is quiet Cons: plastic doesn't have to feel cheap but this does--feels like it could blow over if you turn on a ceiling fan--almost like the plastic in a toy at Dollar Store; time and alarm adjustment knobs are way too small--even adding a 1/16th of an inch to them would help; snooze light works fine but takes some getting use to as it shines from the 5 o'clock position and light diffuses away from the hands---hands do glow a bit after the snooze light is on so that helps. I will keep it but would not buy again. The price for a simple alarm clock doesn't match the product. Just to add after a couple of days of use---the "foot" nightlight, touted in their ads, is just off. Since the light shines from the 5 o'clock position it shows the hands at an odd, non-90 degree angle making it easy to misread the time----a strange design.

I bought this analogue alarm clock because I wanted to take my iPhone out of my bedroom in order to decrease exposure to EMFs. It works wonderful, the sound is perfect, not bothersome, and volume is adequate. It includes an internal light that with a light push it turns on and you are able to see the time in the dark. The quality is very good, and I’m very satisfied with my purchase. I recommend this item

Much smaller than I expected and cheaply made. I guess I was feeling nostalgic for products from this company I grew up with in the 80s and 90s which were far better made. At least the classic design remains intact but I don’t think this clock is worth more than $10-12. I’m still deciding whether to return it or not. It’s cute and it works but… $25?!?!

I like analog clocks, but this one is next to my bed, and is hard to read at night. There is a small light that you can turn on to read the dial, but in truth, it would be a lot easier if the hands and numbers were continuously luminous. In an era with smartphone clocks and alarms, this classic travel-alarm style is nice, but the basic technology is simply out of date.

This little alarm clock is packable, doesn’t “ tick, tick, tick”, perfectly quiet. You can press the clock down for a moment to get a light on the clock face for just a few seconds. It’s exactly what I wanted.

الميزات: نظام الغفوة دقة الوقت ممتازة لاتأحير ولا تقديم العجوب: الصوت منخفض الحجم صغير الاضاءة ضعيقة جداً طول شوكة عقارب الساعة قريب من طول شوكة عقارب الدقائق مما يصعّب قراءة الوقت بسهولة

• schön, praktisch, richtige Größe • einige bemängeln, der Wecker sei zu klein (eine Art Reisewecker) – kann ich nicht bestätigen. Größe genau richtig. • er ist leise, aber nicht mucksmäuschenstill • bin sehr zufrieden

Very bad goods and the time is not right and one of the worst goods I have purchased from Amazon

Nice clock with a clear alarm sound

Il design minimalista, pulito e moderno "meno ma meglio", come autodefinito da Braun stessa, che contraddistingue tutta la produzione, è stato il motivo dell'acquisto e questo modello (BC12B) è l'evoluzione delle iconiche sveglie da viaggio del marchio tedesco. Il movimento è silenziosissimo. Ho preso il modello nero con quadrante nero, le lancette bianche sono perfettamente leggibili, hanno la punta leggermente fosforescente per la lettura notturna, la lancetta gialla è dei secondi e scorre a scatti di un secondo, mentre la lancetta nera con punta verde indica l'orario impostato della sveglia. Premendo l'intera sveglia (cioè un pulsante alla base) si accede la luce. Sulla sommità c'è il pulsante di attivazione della sveglia, che una volta attivato ha il bordo verde. La sveglia ha un bip crescente ed ha la funzione Snooze di sospensione per 5 minuti, premendo l'intera sveglia come per la luce notturna. Dimensioni: circa 7,5 centimetri di diametro. Contro: prezzo, non è radiocontrollata come altre sveglie Braun. Attenzione che manca la pila ministilo in dotazione. Pro: design, funzionalità, essenzialità, iconicità, packaging minimo. Amazon: prodotto arrivato il giorno dopo l'ordine. Con 10 euro in più, rispetto alla One Pack, ho preso la versione 2 Pack: arrivano due sveglie!