Logo Design. Global Brands

This book is a fantastic source of inspiration! The range of logo designs is impressive - from minimal and modern to bold and experimental. The print quality is excellent, and it’s organized in a way that makes flipping through ideas easy and enjoyable. It’s a great addition to any designer’s bookshelf or anyone who appreciates good branding and visual design.

Buying a book on design online is always such a gamble, not all of them are truly useful. This is actually a great reference book broken down by industries and product types are grouped together. Many logos have been rebranded since the book was written, but it’s a great tool for brainstorming as it gives you a rather comprehensive and diverse collection of ideas on logo treatments.

I ended up not needing this however it was sturdy I didn’t open the actual due to plastic and not needing it however when opening the box it was hard back and great addition for people who like logos.

I studied graphic design in college and have always been looking for a book containing a great overview of well known logos representing multiple industries. This fits that bill nicely, but only some of them have information about the designers who created them or the year the logos came out. Aside from the work of Saul Bass, Paul Rand and creative team Ivan Chermayeff & Tom Geismar, you don't know most of the names of the artists behind the logos. That quibble aside, I still believe this book is indispensable to any graphic designer’s library or anyone fascinated by the artistry of logo design.

It has so many logos! Super fun. Just be ready for conversations or explanations if going through with children. Play Boy was one of them lol

A book with a compilation of multiple logos from different branches, good for referencing. I would have liked it to be in hardcover.

Bought for my 7 year old autistic son who is obsessed with logos and he absinthe loves it and uses it everyday

Good quality