John FriedaViolet Crush Intensive Purple Shampoo For Blonde Hair, 250ml

Recently bleached my hair in lockdown and it went VERY yellow. I have used this twice a week for about a month and you can see a difference. Pretty obvious, but I would reiterate that the lighter your hair the more effective it is. Around my roots it was yellow but light, and the shampoo worked best. Nearer the ends where it was darker (due to previous dye), it made it less brassy but it was still yellow-y. Shampoo smells great and leaves my hair soft. The pictures show my hair before and after using the shampoo. Just to add- the brightness only really lasted the day of the wash. It starts getting brassy again quite quickly (For me, at least).

Amazing purple toner shampoo!Cheap and affordable, thought it will be a small bottle but it's big, will least for ages.Before use hair was a light blonde, After become a platinum blonde!Instructions say leave on for 2-3 minutes, however i left on for 10 minutes then rinsed.No purple stripes unlike other purple shampoo toner.No stains in Bath/shower.Happy with the result.

Might just be the bottle I have, but it leaks a bit. Would not be a problem but it stained the tub and was a pain to clean off. Otherwise good.

I didn’t have much expectation, but I was desperate to try anything. I had bleached my hair during this lockdown period as I really wanted to achieve being blonde. I didn’t expect to go ginger as I have pixie style hair but I had copper tips. Was not brave to bleach again so soon so decided on this shampoo after reading reviews and it really did take out the brassy tones! Leaving it in longer than 5 minutes is very effective. Downside is it is quite drying but the conditioner does moisturise a lot. Some have said in the reviews that the conditioner is quite heavy, however I do not feel that it is that heavy for me.

Very affordable and does the trick if you sit soaking it will refresh your blonde and get rid of yellow. Stays for around a week so needs regular use

I would say this is a good product if you want to get rid of yellow tones, but not orange. My hair is quite red naturally and wanted to bleach it blond which came out quite brassy as you can imagine. I used this shampoo straight away and I kind of regret it. I'd say it took out the brassy yellow tones but left my hair kind of orange. Perhaps it would work better if you had lighter hair to start with. Going to keep using it and see if it helps with more washes.

REALLLLLY good purple shampoo. I was sceptical at first as I normally always use Lee Stafford Bleach Blondes (because it’s more pinky that bluey toned which I prefer) but this product also knocked out my brassiness without making my hair too grey! Love it

Ok so had a box dye error. left my lighting colour on a little too long and my hair went quite ginger. Brought this to help tone it down as dont like to dye my hair often in short periods. It does seem to take some of the orange out but obviously it cant make miracles! I'm still left with very copper tones and patches which are silver due to the purple shampoo and conditioner. It also leaves your hands with purple shade for a while when using so if you have some plastic gloves to use when applying this will help, if not dont fear as the purple on your hands wash off quite quickly. I think this is best when used to freshen up your hair colour rather than using it to make miracles in box dye fails like I did lol. I've since learnt to like my copper tones and have embraced the ginge hahaha