Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil

Great violet shampoo . Give my blonde a beautiful tone. The only con its makes your hair very tangled and maybe dry, but after a good condition , I’m happy.

I love this shampoo it smells so good and actually leaves your hair blonder after wash. It lightens the roots and highlights the blonde tones throughout. I’m a natural blonde and I use this to keep my hair light and it works so well.

Works great ! Takes out the brassiness !

As a wavy, brunette with ginger, coloring my hair is challenging and expensive- not to mention the humidity that could make pin straight hair Poof! I am pretty devoted to alternating Kerastase & L’Anza. I have tried Joico before but never really gave it a chance…. This shampoo immediately freshened up my highlights! I have tried pretty much every purple or blue shampoo (latest was Oribe, L’Oreal which owns Kerastase… awful & Moroccan oil which made my hair feel like straw)! This is an excellent shampoo and may try the conditioner when I run out. I would say you get what you pay for but as mentioned even the Oribe didn’t perform as well as Joico. Great value, a little goes a long way.

I have been using this shampoo for 2 months and love it. You don’t have to use very much since goes a long ways. Smell is nice. Lathers up instantly. It does take out the brass tones in hair.

Perfecto

Best shampoo I have tried, I previously bought the Olaplex but it was more of a toner and did not wash your hair. Definitely recommend this one! It really takes out the yellow tones and does not dry your hair. Worth the price for how much you get.

The year of COVID lock-in completed the transition of my medium blond hair to silvery white. This shampoo enhances the brightness of the white, and defeats and greenish tinges from the water supply.