Schwarzkopf Simply Color Permanent Hair Dye, 3.65 Dark Chocolate, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

UPDATE: I've now ordered Schwarzkopf Simply Color Permanent Hair Color multiple times since December 2022, and after trying Medium Brown and Dark Chocolate I finally settled on Jet Black and it's just awesome. The other colors were fine, but just not as dark as they appeared in the pictures. However I'm an older male with extremely long and full, all gray, hair. So depending on your hair length and condition you'll have to experiment to find what works best for you. In any case I'm primarily updating this review because after six applications I've still never had any allergic reactions, and that sets this product heads and tails above all others I've tried over the decades. The only other additional comments I have is that, as others have noted, it's not quite "permanent" as it needs to be reapplied every 3 months or so, but this is still much longer than products like Just for Men. And finally, as the description notes, if you have longer than shoulder length hair you will indeed need two boxes. I was in a hurry once and tried getting away with one box, but with hair going almost all the way down my back, it wasn't enough and the color was much lighter. So my recommendation is to try it even if you don't have problems with allergic reactions. The color is much better, without the brassy/orange tint of products like Just For Men, and it lasts much longer. ORIGINAL REVIEW: Wow, I wasn't sure what to expect since every hair die I've used in my life has burned and/or itched like crazy. I learned long ago that it was a chemical called PPD that's in almost all dyes, but could never find anything else that worked. However this dye uses HPPS (Hydroxyethyl-p-phenylenediamine sulfate) which is similar to PPD, but doesn't cause allergic reactions in many PPD sensitive people. And wow, it worked incredibly well for me. There's been absolutely no itching or burning, and I waited 72 hours before writing a review just to be sure. And the color is great, and covered my grey as well as any other dye. I only wish I'd gotten a darker color, as the medium brown for this dye is lighter than the "Just For Men" I used to use. But it's a great shade, not brassy or orange at all. So next time I'll just get a darker brown. One final note, while the HPPS worked for me, unfortunately it won't work for everyone, and some people will be allergic to it is as well. But like I said, it causes far fewer allergic reactions than PPD, and is definitely worth a try!

I was told if you're allergic to PPD this would be a good option. It still stings a bit so I'm worried about repeated exposure, I wouldn't re-that. In 4-6. weeks because of that, more like 8-10. This dark chocolate is not that dark, it's more red toned than you think. I would say it's Cherry Cola on grays so go with a darker color for grays if that's not your aesthetic. I have a lot of grays and it looks VERY red based lol I don't mind though, it has been years that I couldn't dye my hair so I'll take it. My hair is soft, it didn't strip my hair at all but I did put my Garnier hair oil when styling. I'll go for a darker shade next time but I'm not mad at it, it's cute. Edit: I rocked the cherry cola for a little over a week and it was nice but it was also a good base color as my brown hair had a reddish under color. I got the darkest brown and it came out great!

I recently developed an allergic reaction to black hair dyes. I’ve been dying my hair black for 7 years and about a year ago, I experienced this reaction. I was using Revlon Color Silk. The first time, I assumed it was something I ate. I took a benadryl, passed out and woke up with facial swelling. Then, I tried again, at a hair salon, and I ended up at the hair clinic two days later with my forehead swelling. This visit specifically delayed two days since after the visit, I went to a doctor to receive an allergy shot (basically a shot to reduce allergens within a 6 month period). After two days, I imagine the shot did its work and my reaction started and I ended up at the clinic again. Now, I waited a few days to write this review since my reactions have always delayed by 24-72 hours in the past (even though I can feel something happening around my forehead & scalp). This time, it’s been 4 days I can say this product has caused me NO issues. It is PPD free like it reads on the label and my hair looks black and healthy again. I would highly recommend this to anyone who suffers from severe allergies. ALSO I WILL PREFACE, I did take a benadryl for my own safety prior to dying my hair. However, considering I’ve taken precautions with benadryl in the past and allergen immunotherapy, this shouldn’t have made a difference. It truly did work. 1 MONTH UPDATE: roots (about 1 inch in, are looking brown again) however, it does not look choppy and blends seamlessly. for those with brown/dark brown hair

I gave this hair color product two chances to work. The first time I only colored my grey roots. Coverage was good and covered the greys, but the 30 minute process time should probably have been longer. Color was lighter than expected and began to fade sooner than I would have liked. I’ve used other versions of Schwarzkopf Color Hair Color in the past and knew what to expect. My hair was undamaged. The included conditioner wasn’t very good and I’m not sure it did anything. Other conditioners made by Schwarzkopf are much better. Thinking I didn’t process long enough the first time, I gave this stuff a second chance. I left it on my hair for 45 minutes. Grey roots came out much better, but color tone was a bit darker than I would have liked, but was close to the color on the box. Jump ahead just two weeks and the color has faded dramatically. Color on the length of my hair is at least one shade lighter than before and my roots are only tinted light brown. Color level of 6.0 is now closer to 7.0. My biggest complaint is that Schwarzkopf Simply Color Hair Color 6.0 Cool Brown just doesn’t last. It faded so much, I’m recoloring only two weeks later. I’m giving the product a generous three stars only because it didn’t damage my hair and if I didn’t mind recoloring every two weeks, I could. The verdict? It’s ok if your primary goal is to avoid chemicals, like ammonia, otherwise use something else.

Great color. Lasts a good 10-12 weeks for me. The amount it comes in was way too much for me

I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.