Schwarzkopf Live Intense Permanent Hair Colour, Real Red (number 35), 142ml

I have fallen in love with a new hair color!!! I’m going to order a second box to truly get the hue I’m looking for. My hair is naturally quite dark (and hasn’t had color in ages) so it takes a few tries to accomplish the desired look I want to go for. This color definitely doesn’t disappoint. My only complaint is that my hair has felt drier at the ends than it normally does, however I’m still recovering from an accident earlier this year and my hair hasn’t quite been itself overall so I can’t completely place the dryness to the color. However like with ANY home coloring kit, make certain you read the directions carefully, and ALWAYS ALWAYS do a deep conditioning masque after shampoo and rinsing. I find this not only helps keep sheen and health to newly colored tresses, but also helps really lock in and seal the new color.Overall, I’m a fan and really thankful I ran across and researched this product prior to purchasing. I’m especially with the result I did get, but again I’ll need a second coat to truly achieve the desired effect I want due to my hair’s natural color and texture.

I received 1 box of hair color instead of the 3 boxes as indicated in the ad. I contacted the seller's customer service who said that the ad was listed incorrectly by Amazon and was offered a 10% refund. The response time from the customer service was fast - and the %10 refund was issued immediately. Even though the ad is listed incorrectly, I gave 5 stars because the customer service was great, and having used this product in the past, I know that the product itself is an excellent product.

1st day. Love the color.... but on someone else. Not quite the red I was gearing for. Good product though. Hair doesn't feel damaged. I'm also 40% gray.

This color just wasn't for me. I have used this brand of hair dye in the past. It left my hair streaky. I had to do a color correction on my hair to fix the mess this product made out of my hair. I wouldn't buy this again.

I had been searching for a really vibrant, but natural-looking red hair color. Everything I had seen before was some shade of auburn, copper, too faded, or looked purple - not what I was going for. I found this on Amazon, am familiar with the brand, so thought I'd give it a try - best money I've ever spent on home hair color. The red color is incredible, and I've gotten numerous compliments. I love it!

I like this hair color kit. My hair is on the dark side so I didn't expect much of a change in the color after I use it. But it did actually change the color of my hair I mean not drastically it is more noticeable outside in the natural light. The only thing is it didn't arrive as quickly as I would have liked.

I have black hair and didn’t want to bleach my hair. This did the trick, it’s a beautiful shade of burgundy. But when the Sun light hours it, it’s a gorgeous shade of red.

I love this product. The color red is the perfect shade. Super vibrant and lasts longer than other refs I have used. I will order it again because I have not found this in the states.