Metaskills: Five Talents for the Future of Work

I want to start by saying this is my fourth book written by Marty Neumeier.My clients have noticed the difference already and it’s liberating.What’s special about this particular book is how he opens it.By giving a succinct review of economics in the past and current.By doing so it sets the tone for a visceral reason to become a brand expert. To change the world in a real way by innovating and leveling the spikes within our economy of wealth gaps. Super rich and super poor.It’s given me the courage to realize all this marketing “stuff” and all these great tools, can serve a much bigger thing than only helping my clients or my pockets only.But rather they give us the tools to make life better for everyone by creating long term markets and innovation.That’s a win win for me.

As you read MetaSkills, you'll want to scribble notes furiously from the countless kernels Marty Neumeier shares throughout. I found it to be an insightful and prescient masterpiece. It provides a detailed, step-by-step roadmap with examples for building and nurturing engaging experiences that will result in a loyal and happy audience -- whomever you serve or want to serve.If you work in or run a business (large or small), you'll especially find practical advice you can quickly apply. You will find this to be the case whether you're in the process of strategizing your pivot, as demanded by our current pandemic, or doubling down on what could work better. I highly recommend buying the book and diving in with focus. Your time spent will be well rewarded.

Note: There are a few books that I re-read at least once year because they have had such a great impact on my personal growth and professional development. This is one of them, reviewed when Metaskills was first published in 2012. I envy anyone who has not as yet read it.* * *J. H. Flavell was probably the first to use the term metacognition when suggesting that it "refers to one's knowledge concerning one's own cognitive processes or anything related to them, e.g., the learning-relevant properties of information or data. For example, I am engaging in metacognition if I notice that I am having more trouble learning A than B; if it strikes me that I should double check C before accepting it as fact." That was in 1976.What we have years later, in another of Marty Neumeier's classic works, is a brilliant examination of metaskills within the context of a global business world that is increasingly more complicated, confusing, frustrating, and uncertain than at any prior time that I can remember. Neumeier calls it the "Robotic Age" while noting that today's robots are, at best, early prototypes of what are certain to become far more sophisticated than we can possibly imagine now. Human beings must develop both the nature and extent of their mental capabilities (e.g. cognition) if they are to control rather than be controlled by the advanced technologies that await.How to do that? In a word, "metaskills" and Neumeier identifies and discusses five:FEELING (e.g. intuition, empathy, and social intelligence)SEEING (i.e. the ability to think, whole thoughts, also known as systems thinking)DREAMING (the metaskill of applied imagination)MAKING (i.e. master the design process, including skills for devising prototypes of, for example, robots)LEARNING (the audodidactic ability to learn new skills at will)Note: This last talent or metaskill is perhaps the most important, in my opinion, because we cannot understand what is beyond our ability to recognize, process, and assimilate. To paraphrase Albert Einstein, we cannot solve problems with the mental skills that created them. Neumeier would hasten to add that we will also need highly developed skills to achieve metaintuition. (That is the subject for another book I hope he writes.)These are among the passages of greatest interest and value to me, also listed to give at least some indication of the range of subjects that Neumeier covers:o The Innovation Mandate (Pages 8-11)o The Obsolete Industrial Brain and Wanted: Metaskills (24-30)o Brain Surgery, Self-Taught (39-45)o Leonardo's Assistant (54-57)o The Aesthetics Toolbox (70-71)o Thinking Whole Thought (95-98)o The Art Is in the Framing (130-136)o The Play Instinct (154-163)o The Art of Simplexity (191-193)o The Joy Zone (209-213)o A Theory of Learning (217-220)o Unplugging (226-228)With all due respect to J. H. Flavell's importance, the first time I encountered the term (metacognition) was years later when, quite by accident, I was browsing through a friend's copy of Metacognition: Knowing about Knowing, published by MIT Press (1994) and co-edited by Janet Metcalfe and Arthur P. Shimamura. I mention all this by way of suggesting that Marty Neumeier's most recently published book enables a layman such as I to appreciate (if not as yet fully understand) the exciting opportunities that await all of us in a relatively new field of cognitive science. We now know more about knowing than ever before but, I suspect, the process has only begun. Hence the great importance -- and significance -- of the contributions that Neumeier makes with this book.In the final chapter, Neumdeier offers what he calls "A Modest Proposal." He recommends a seven-step process by which to end and then reverse a process of sacrificing our children to "the gods of mass production." The details of this process are best revealed within the narrative, in context, but I feel comfortable noting that his ultimate objective (and an admirable one indeed) is to transform the education of young people so that (yes) they can more quickly -- Swiftly? -- master metaskills and thereby (a) achieve metacognition and also (b) become more fully developed human beings with sharper minds, kinder hearts, and healthier bodies. My own take is that, indeed, everything Neumeier affirms can nourish quality of life. If there is anything else more important than that, I sure would like to know.That said, no brief commentary such as mine can possibly do full justice to the scope of material that Marty Neumeier provides in this volume but I hope that I have at least suggested why I think so highly of him and his work. Also, I hope that those who read this commentary will be better prepared to determine whether or not they wish to read the book and, in that event, they will have at least some idea of how the information, insights, and counsel could perhaps be responsive to the needs, interests, and especially the challenges to the given organization.

Marty Neumeier breaks down the 5 keys to learning how to learn better in a clear and simple way. It's not rocket science, but his clear and actionable steps will have you looking at problems in a new way and finding new ways to get to solutions. An absolute game changer for me and my corporate team.

Excellent book for design practitioners and curious businesses people. Every time you read it, you find “gems” and learn something new...

Marty Neumeier's Metaskills is the kind of book you can return to - and rediscover pieces of inspiration and profound insight time and again. The brilliance is when you apply this way of thinking - the metaskills of feeling, seeing, dreaming, making and learning to real world challenges. Skill-based learning can only come from doing. This book encourages you to roll up your sleeves and get stuck in - to tackle the big challenges, to explore the edges and to unearth new and different answers. For me, this book has been a game changer.