Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Hardcover – September 24, 2013

Content marketing is an evolving discipline. It has risen, very quickly, to become the most important tool in the digital marketing tool chest. Joe Pulizzi's new book, Epic Content Marketing, is quite simply, the very best book right now about the topic. I'm a content marketing guy myself, having written a couple of books on the subject and running a content development firm, so I know what's good and what's not. There are so many phenomenal takeaways in this book, I'm not sure where to begin. But before I do that, let me share with you why this is a "must have" book for your company:* It covers content marketing from every angle and for every type of company, so it is comprehensive* It brings up innovative ideas and strategies that no other book on the subject covers, so its groundbreaking* The book is absolutely a page-turner, it flows so effortlessly. I finished the book, front to back on a 5-hour plane flight, and I never do that...with any book. That's how good this book is. So, it's easy to read.* His enthusiasm for content marketing and passion for business "leap" off the page, you can't help but get caught up in Joe's positive energy. So, it's motivational.* It is written by the "torchbearer" of the industry and one who I continually learn from...Joe Pulizzi, the guy who puts on the best content marketing event of the year, Content Marketing World. So, it's the absolute authority book.And here are the specific things that I really enjoyed:* The Foreword by Michael Brenner, VP of Marketing and Content Strategy at SAP. He explained how even a big, well respected company has learned and implemented the finer points of content marketing* I like how he told his own story about Content Marketing Institute and how they use great content to power their own efforts* And along those lines, Joe makes the book a personal story, by sharing parts of his private life to illustrate key points as well. He described how his own family uses a mission statement, which he has used to teach his children, and...how much it's made a difference. I like when authors share personal stories, it makes the reading experience more enjoyable.* He makes a very key point to kick off the book..."your customers don't care about you, your products or your services. They care about themselves"...this is a mistake that so many companies are still making. This is a critically important distinction between companies that are winning and losing the content marketing game.* Key insights into journalists and how they are changing the content marketing paradigm (ie. Joe mentions that "Journalists are no longer wary of working for non-media companies.")* He explains a key change that most people have not thought about: the diminishing importance of traditional media outlets. He says "they simply do not have the resources that non-media companies have to compete over the long term". Translation: This means the door is wide open for any company to become the media in their industry.* The case studies are inspiring: I loved the Legos story, Tesla, Coca-Cola's Content 2020 project, Red Bull and many more* I loved his "Seven Ways to Take the Media World by Storm" on page 37...this is basically the blue print for your company to become a content marketing powerhouse. The "rent-to-own" strategy was a key learning point for me.* The emphasis on "Story telling" and how it differs from being simply "content aware" or a "thought leader".* The idea of focusing on subscription as a key content marketing goal. Very few companies do this now.* Using Pippity for pop-over services - I'm checking them out this week!* The idea of setting up "listening posts" to get real time feedback from customers (this is brilliant)* Great section on Editorial Calendars and their importance to your content marketing success* I LOVE how he spells out the harsh reality: that most SEO firms and traditional advertising firms don't get content marketing. Reader beware.So, I could go on and on, but I think you get the idea: This is one of the best business books of the year, period. For all the above reasons and more, you absolutely NEED to get this book. It's quite simply an incredible read for any company, large or small, in any industry. Pick up a copy of Epic Content Marketing...today! You'll love it.

I'm a big fan of this one! I'm in content, and I recommend this heartily to our clients--I buy additional copies for those who want to know more about creating content and how to further build their strategy.It's not written for content professionals (although almost all content pros will get some great reminders and even a few lessons from reading it), but small business owners and marketers who need to learn about content and add it to their mix. This means that the book is accessible, without too much jargon, giving overview information and then going in-depth on many of the topics. Because it's based off of blog posts, it's also relatively digestible and not overwhelming. But because it's based off blog posts, there occasionally are some repeats or redundancies, but I find this pretty forgivable, especially considering most of the audience will be newer to these topics.In many ways it is a sort of how-to for content, but it's not laid out for you completely step by step. The sum of the parts of the book give you a pretty solid foundation for what you need to do when it comes to content strategy and creation--especially because a pretty good road map is in there. But it doesn't tell you "how-to" specifically or tell you what decisions to make, nor can it--YOU have to figure that out for yourself, as decisions such as strategy, content mix, style, and so on are all very particular to your situation. There is genuinely no one-size approach to content or marketing, so it's a shame that some ding the book because of this. The same follows for what content *specifically* you should create.And no, not everyone can make quality content, or at least quality content of all ilk, but that's where people like me come in. And I think that for folks who realize they need to work with an outside agency or freelancer, this book helps them to be more involved and knowledgable about their content and content strategy and what their expectations and questions should be, as well as what the possibilities are.Of course, I would be remiss to not bring up the references and plugs for all things CMI. This is a bit more forgivable in blog-post form, but it's kind of heavy in the book. But I do think CMI is a good research for those trying to do their content on their own or learn more about branded content, and Pulizzi would have been remiss in this case not to mention this great resource...that he just happens to be behind.

I enjoyed reading this book. It is filled with lots of insightful information in regards to content marketing and how it relates not just to marketing, but also to complete customer engagement. The author thoroughly explains the difference between "traditional" marketing (advertising) and content marketing (answers). This book really gave me a better understanding of what content marketing is, and how important it is for businesses and advertisers to implement it into their marketing strategy

This book is so powerful in creating a content strategy, as all business is communication, without the art of communication, you can’t connect with anyone. This book teaches you how to connect with your customers and your market, step by step plan and strategy to create and engage with your prospective, existing and past customers.

If your looking to grow your social media read this book it's great way to find out what to write about and base your content on to attract the right audience if thats your problem this is your book.

This is a great Book on Content marketing by one of the best in this field. Lots of examples and also details of the type of content that you can produce

This book really explores in depth what contentmarketing is. It helped me to write my bachelor thesis and to figure out what is and isn't important for a good content marketing plan

es excelente, lo recomiendo ampliamente para quien desee iniciar o tenga una empresa. es muy concreto y además narrado de una forma muy práctica