IndolaPermanent Colour Mousse Powdery Lilac, Delicate lavender, 200 ml

Have used this product for years love it , Normally order lavender , for a slight change ordered lilac.What a disappointment the colour of the foam was beige, thought it might change when applied to hair and dried, sadly no my hair was beige / grey. Not a good look for me.Colour on can was definitely on the pale lavender/ lilac spectrum tho.What has happened?

Purchased for better half, unfortunately wrong colour ordered but used anyway.

Good colour for grey hair that washes out well

As useful as using rain water

The wrong colour in the can , a dirty beige colour instead of lavender.