Fudge Professional Clean Blonde Damage Rewind Violet-Toning Anti-Gelbstich Shampoo, 250 ml

This product is simply fantastic. I would give 10 stars for the product itself, however the deliver was messed up hence 4*. Otherwise, amazing product. After applying the product, brass and golden highlights were suddenly replaced by silver and ash, just like the original color. I am loving it.

I have naturally black hair that’s been bleached, so I deal with brassiness and warm tones often. I picked up this Fudge Clean Blonde Purple Toning Shampoo after seeing good reviews, and I’m happy to say it works really well. Even though my base color is dark, the bleached sections tend to go orange or yellow over time — especially after a few washes. After using this shampoo a couple of times a week, I’ve noticed a cooler, ashier tone coming back. It really tones down the brass without turning the hair purple (as long as you don’t leave it on too long — 3 minutes works well for me). The fact that it's sulfate-free is a huge bonus — my hair feels clean but not stripped, which is rare with toning shampoos. I also appreciate the OptiPLEX technology, which helps strengthen damaged hair. Bleached hair needs all the help it can get, and this shampoo doesn’t just tone — it also leaves my hair feeling smoother and more manageable. Highly recommend this if you’ve got bleached or lightened hair and want a low-maintenance way to keep your color looking fresh!

Used this product a lot and a really good blonde toning shampoo

My thought after just ONE use is WOW, this stuff actually works! If you are shopping around for a purple shampoo ((that actually tones the hair)) STOP and buy Fudge. As a former hair stylist, I am shocked that I haven't seen this in any hair salon. I wish I would have discovered this years ago, for personal and professional use. Aside from actually toning the hair, this shampoo also made my fine, dry, colored treated hair feel soft and healthy. For any negative review that claims this shampoo doesn't work, it's probably because they either didn't leave it on long enough or their hair is too dark (brunette with orange highlights) and they would need a BLUE shampoo in that case. My usage recommendation: apply to darker brassy/yellow areas first (roots to mid shaft) and let sit for about 5 to 10 min. Run through the ends and be sure not to let it stay on bleached/white areas too long, the hair will turn light ashy purple.

Always buy this brand. I will buy it again.

Funziona alla grande, anche se secca un po' i capelli ( di meno che gli altri shampoo anti giallo), spegne molto il giallo. Io lo mescolo con un po' di shampoo idratante.

Suite au lissage brésilien mes cheveux sont devenus orangés et dès le premier shampoing ils sont redevenus blonds sans être secs

I have tried other products that have faster affect. This one is not as quickly as others and does not moisture the hair.