









✨ Cover, blend, and conquer your day with confidence! 💼
The gowwim Hairline Powder in Auburn offers a quick, natural-looking solution to cover gray roots and thinning hair. Its beeswax-based, waterproof formula ensures long-lasting wear without damage or residue. Designed with a fine sponge applicator and compact packaging, it delivers precise application and portability for professionals who demand flawless hair on the move.













| ASIN | B08PPCKRV8 |
| ASIN | B08PPCKRV8 |
| Best Sellers Rank | #9,950 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #28 in Hair Mascaras & Root Touch Ups |
| Brand Name | gowwim |
| Color | Auburn |
| Container Type | Box |
| Customer Reviews | 4.3 4.3 out of 5 stars (7,996) |
| Hair Color Permanence | Temporary |
| Hair Type | Normal |
| Item Form | Powder |
| Item model number | MC-HSP-Auburn |
| Manufacturer | gowwim |
| Manufacturer | gowwim |
| Material Features | Natural |
| Number of Items | 1 |
| Package Dimensions | 3.15 x 2.09 x 1.93 inches; 1.45 ounces |
| Product Benefits | Instant Gray Root Coverage |
| UPC | 779776914896 |
| UPC | 779776914896 |
D**T
Love this stuff for a quick and easy fix.
This stuff is so inexpensive, but it's really a great little product. I use it along my forehead hairline because I have a huge forehead that I'm insecure about. I also dab it on the upper temple area where I'm starting to thin. It's not a solution to the problem, but I love how easy it is to make it a temporary fix. It's much easier than the spray. Easier to get the exact spot you want and to just dab it on. I've had it for at least a month. It doesn't run or flake off. My hair feels a little dry in the spots I use it, but it's no big deal. It's just the product. I don't think they could make something that would blend in with the feel of real hair. And my hair feels normal again when I don't use it. I can tell it's not causing damage or anything. Anyway, love the stuff. Can't beat the price just to try it out even!
A**A
Game changer!
I ordered the "dark brown" and it goes well with my hair dye: L'Oreal Paris Excellence Crème Permanent Hair Dye, 4 Dark Brown. This is super easy to apply, and it is great for those pesky whites at the front. Why didn't I know about this before?! (First, I was (incorrectly) sent "brown", which was way too light, but they replaced it quickly. )
D**S
Effective but rubs off on everything
Definitely effective for in between hair appointments or filling in spots that are more thin, but beware, this stuff comes off on your pillow, as well as your fingers and hands if you touch your hair.
E**N
Instantly Gray Hair Cover
“If you need a quick fix to cover gray hair or thin areas, this Hairline Powder in Red-Brown Bright is a game changer. It applies in seconds, blends naturally, and instantly makes your hairline look fuller and more defined. Perfect for quick touch-ups before heading out or filming content. Lightweight, easy to use, and very natural-looking.”
R**I
Good product
I've only used it a couple of times but it seems good. Coverage is pretty solid, as far as I can tell. The color is slightly lighter than I thought, and it's actually better.
A**S
Compact powder, chalky, runs, transfers.
I actually use it for my eyebrows. I think it's good for what I use it for. I wanted it for when my hair grows out and I don't feel like coloring it immediately. It doesn't cover the grey hair, it's just compact black powder. I don't think it would look good around the hairline either because it comes out very dark. Which is perfect for my eyebrows. It smudges too. If you put that all over your hair and then it rains, yikes.
S**Y
Cover the grey
Hides my Grey til the next hour colors appointment. Works very well.
D**Y
Great Lasting Coverage, Fast & Easy Application
The color matched my hair perfectly and stayed on until I washed it out. The sponge applicator worked much better than the 'paint brush' style that came with another brand - easier and much faster to apply. One thing to keep in mind, this is powder so the product is not shiny, but rather dull once applied. If your grow-out is 1/2" or less, I absolutely recommend this root coverage. I also like the container that stores the applicator in the bottom and has an attached snap-open lid. I wish there were more product in the container. I would buy this again.
L**Y
I will buy it again for sure.
T**L
Great to use between my professional gray root touch ups… this tinted powder cover up is Easy to use and not messy like a spray on type..works great and stays on for the day for me. I Just blot it on as needed for my week. Love it!
R**E
Le produit est très efficace . Je recommande! Il tient assez bien dans la journée aussi!
B**Y
Ne sert à rien
A**N
Depuis quelques années j'ai essayé 3 autres marques, et pour moi celui-ci est le meilleur ! Pourtant quand je l'ai reçu, j'ai été agacée par le format minuscule (je pensais que je le terminerais en 15 jours) et par l'éponge en mousse, donc au début j'ai continué à utiliser le pinceau de mon produit précédent. Mais finalement le produit est bien concentré, on en utilise très peu, il ne s'use pas vite, et l'éponge est extra, on gagne un temps fou et ça couvre bien mieux qu'au pinceau. Et ça couvre non seulement les petits espaces sans cheveux ici et là dûs à l'âge, mais aussi les repousses des racines blanches, bref je suis enchantée. Attention, le brun foncé est plus clair que sur la photo, et légèrement cendré, parfait si on est châtain moyen
Trustpilot
2 days ago
1 month ago