

🎨 Activate brilliance, protect your vibe.
Wella Color Charm Demi Activating Lotion (15.4 oz) is a salon-grade developer designed exclusively for Wella’s demi-permanent hair color line. It provides the perfect activation level to deposit rich, vibrant color without lifting the natural hair pigment, ensuring optimal hair protection with a creamy, easy-to-mix consistency. Ideal for professional and at-home use, it supports long-lasting, fade-resistant color while maintaining hair health.
| ASIN | B00FKW8C9Y |
| ASIN | B00FKW8C9Y |
| Best Sellers Rank | #47,776 in Beauty ( See Top 100 in Beauty ) #676 in Permanent Hair Color |
| Customer reviews | 4.6 4.6 out of 5 stars (3,806) |
| Date First Available | 12 December 2013 |
| Is Discontinued By Manufacturer | No |
| Item model number | 81601264 |
| Item model number | 81601264 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 8.99 x 8.99 x 26.29 cm; 436.58 g |
| Product Dimensions | 8.99 x 8.99 x 26.29 cm; 436.58 g |
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