AMERICAN CREWMen's Grooming Cream (OLD VERSION), Like Hair Gel with High Hold with High Shine, 3 Oz (Pack of 1)

Let me begin by saying I grew up in a family of beauticians and spent my formative years doing homework under the hood of an old school hair dryer waiting for mother to finish work at the salon. The salon, owned and also worked by my grand mother. This family loves them some hair stuff.So given that, there will NEVER be a shortage of hair stuff in my family. I have tried so many products, it borders the absurd. My hair ranges in length from a couple inches to currently about 6 inches. Black and curly.The issue with most modern products is they make the hair so crunchy, but if you don't use enough, it doesn't do much. I just assumed most of my life this was the caveat of hair products, at least for men. Either no product or product that made it crunchy'ish in some form or fashion. Or any other various unfavorable texture that didn't feel very natural.It wasn't until I went on a dinner with two women and the hostess genuinely thought we all had just gone swimming, gauging by the appearance all of our hair, that I decided there had to be SOMETHING out there that didn't have this effect.Fortunately, I came across this article from art of manliness:[...]I decided to try a few new products much to the chagrin of my mother. When I mentioned my purchase in our next conversation, it was beyond her why I would ever want to try something that didn't adorn the shelves of a modern salon.I picked up Vitalis, Groom & Clean, and American Crew.Vitalis is meh. It's tolerable, but definitely not what I was looking for. Very light and doesn't hold much.Groom & Clean is quite fantastic. For quick application and a decent days hold, it's highly recommended. I need to review it as well.American Crew is a completely different compound than Groom n Clean, but holy mother what a product. I like both for sure, but I think American Crew takes the cake. It's a more modern product, but a throwback to the old school stuff. I'm not sure how they pull it off, but just a tiny bit will give hair a nice luster and sheen with a fantastic hold, while remaining soft to the touch. It doesn't appear or feel oily, but rather healthy and soft. My curls hold together without frizzing, and they look fan friggin tastic. No joke, this stuff makes me feel like a movie star or something with the way my hair looks. I didn't take a shower the night I wore it out the first time and fell asleep early to find my hair looked awesome in the morning as well! Still soft with good hold. A little flat on the back though. hahaObviously results will vary, but it's a staple for me now.If you're on the market for a product to try, do yourself a favor and at least give it a shot.One little tub will go a looooooong way.Tip: It's a thick compound. Kind of waxy feeling when you pull out a dollop. You don't want much. Just get a little in your hands. My method is to rub the compound between my palms until it's heated a bit from my hands, then apply to damp hair after a shower. Sometimes I use a little more, sometimes a little less. No exact method.If you have curly hair, be sure to scrunch it (grab a handful and squeeze/press against your head). That really seems to do the trick for me.Hope this review is helpful, and best wishes!

This is by far one of the best and strongest hair products that I have used. I have thick black hair and it's long enough where I comb it back and slick it behind my ears. I've tried many different products from La Bella, L'Oreal, Axe, and even different types of gel from American Crew, and none have performed better than the grooming cream. When I had short hair, any of the above products would have worked fine because realistically, short hair isn't that hard to manage. However, since having longer hair, the differences in hold and strength have really been noticeable.The other "styling" creams allow you to play with the hair, but it doesn't guarantee the style will stay put. With the other products, including the American Crew forming cream, my hair style often times fell flat and floppy with my bangs eventually getting into my eyes. One testament to the strength of the grooming cream is that when I apply it to my hair on the side of my head, I am able to really press it flat and behind my ear. That was one frustration I was having with other creams because however much gel I used, it was always puffy on the side and would eventually fall out of style.Now, for the facts: This grooming cream is more like a wax and it does smell like floor wax, so don't be surprised by that. It's only bad the first couple of times, then you get used to it. In addition, because it is like a wax, it is very thick and you will need to rub it in between your hands really well before running your hands through your hair. It has a nice thick and heavy texture. The cream will also stay in your hair and will be hard to get out until you shower. If you have thin hair and your hair is very tame, then most likely this isn't the cream for you. However, if you have thick and stubborn hair like me, it's definitely worth a shot. I have been using the grooming cream for almost 2 years and have not looked back. Each 3oz case usually lasts me 2-3 months. The hold and shine of the cream have allowed me to get the most out of my hairstyle.Finally, the prices on Amazon are a steal. I remember the first time I bought a case, it was close to $20. I still see it "on sale" at Ralphs for $17.99 and at Target for $16.99. To get 2 cases for $22, that's a real nice deal. So give it a shot if you're tired of using other styling gels that just aren't cutting it.

Been using this stuff for a couple of years now. With so many products to choose from, how do you know which one to use? Heavy hold pomade, matte clay, fiber, whip, pomade, cream pomade, grooming cream, defining paste, molding clay, forming cream... WHAT? BRAIN OVERLOAD, HOLLY COW!!!!! I haven't tried them all, but I've tried pomade, fiber, and this. The grooming cream gives your hair a shine, not a dry look. My hair looks darker when wet and grey when dry, but with this, it stays darker looking all day. After coming out of the shower or wetting my hair, I scrape a very small amount onto my finger and just rub my hand all over my head everywhere. It's like the stuff just disappears and I think I probably need more, but be warned, you don't. It's there, in your hair, ready to hold it in place. Now comb your hair the way you like and you probably are thinking "when it dries out, it will probably lose its hold"... but just wait and then wait some more... your hair will keep a bit of a shine to it, won't get dry looking, and it will hold your hair nicely all day long. Your hair will not turn hard and crunchy like a gel does, it will still be soft, but stay the way you styled it. Good stuff!

THis is the first of many Amazon products that I have ordered that I decided was worthy of a review. I am Arab w/ thick, straight black hair. I wanted a product that i could use to slick back my hair with my fingers to keep it out of my eyes. This grooming cream worked great and is so easy to use. It also makes my straight hair wavier and curly which looks nice. only reason i couldnt give this product a 5 is because I can see how some people might not like the smell-it is kind of minty/mentholy but it's not that strong. Overall great product.

Son de buena calidad! Aunque el vendedor no permitía vender más de una pieza y te cobran x cada envío. Vaya negocio con la paquetería. Por eso sii compre 2. Desperdició hasta de empaque! Pero como es un producto bueno! Lo tuvimos que comprar!

Awesome stuff and shipping.

I use this all the time. Fantastic!

Ürün krem şeklinde normal saça nohut tanesi kadar yeterli oluyor, ilk başta sanki bir şey sürülmemiş gibi hissettiriyor ıslaklığıyla ama akşama kadar saçta kalıyor ve tekrar şekil verilebiliyor. Kokusundan şikayetçi olanlar olmuş ama limon ve krem kokusu rahatsız edici değil hatta sevenler olabilir ben kokusundan memnunum. Parlaklık ve şekil konusuna birlikte odaklanmak istediğinizde harika bir ürün fiyatı yüksek değil zaten az kullanmanız yeterli oluyor kullanıma baktığınızda fiyatı uygun bile oluyor.

Ich benutze die American Crew Grooming Cream täglich und bin sehr zufrieden mit dem Ergebnis. Sie bietet einen sehr starken Halt, der den ganzen Tag hält, ohne das Haar zu verkleben. Die Creme lässt sich leicht einarbeiten und formt mein Haar so, wie ich es möchte. Besonders gefällt mir der natürliche Glanz, den sie verleiht, ohne dass das Haar fettig aussieht. Egal ob für ein klassisches oder modernes Styling – dieses Produkt liefert immer ein zuverlässiges Ergebnis