Maybelline New York Foundation, Superstay Active Wear 30 Hour Long-Lasting Liquid Foundation, Lightweight Feel, Water, Sweat and Transfer Resistant, 30 ml, Shade: 10, Ivory

I love this foundation it doesn’t slide off your face even in heat and gives a flawless finish. This is not a thick foundation and a little of this goes along way when blending in, I use a makeup sponge to give even application. I’d highly recommend.

I always use this foundation because it gives great coverage and very good when travelling because when I was on a long haul flight to America, my makeup still looked perfect when I arrived. I usually wear it it daily and it’s easily removed at night. It arrived quickly and was well packaged. Would recommend!

This was my first time trying this foundation. I normally use higher end brand but thought it would be useful to have something cheaper for everyday wear so thought I'd give this a try. The colour match was good... I was initially worried when I first put it on my skin because it looked very light but it blended out nicely and matched my skin well. The first time I tried it out, it was extremely water as other reviewed have implied so I was a bit concerned. I shook it up really really well and tried again and it was the normal, thicker consistency that I'd expect from a foundation. It does seem to sit in my pores without a primer so maybe not the best if you don't want to use a primer but otherwise it's decent for the price.

I love this foundation. It is perfect for my skin.

Got this after seeing a few YouTube videos, a little disappointed as it’s not as full coverage as I would like. Although it says buildable I feel like I already put quite a lot on. It looks quite muddy to me, maybe that’s a flaw in my skin prep though. That said it, definitely is long-wear.

Texture is good medium I would say last all day not oily or drying mix it with a moisturiser and a little goes a long way making it more value for money and more natural looking and the colour is great it came well packaged and arrived in perfect condition I was a bit worried about ordering it as it has a glass bottle but the seller had felt with that I would buy from them again and it came with a sealed top thank you seller also arrived on time

Working as a makeup artist for quite a few years but now being a full time stay at home mama I’m used to working with a lot of makeup and different products and brands. Although I’m not working full time , I do still enjoy playing around with makeup when not on mama duties .I only used to use certain brands etc in my professional working kit but I always remember using this for a while a couple of years ago and really liking it. A lot of women would always ask me a good cheaper foundation and would often recommend thisWhen I purchased it this time I was expecting to still love it but I can definitely say they have changed the formula as this is really bad and nowhere near the same.I checked and they had discontinued the old formula that everyone loved and replaced it with this.The first thing I noticed when trying it out was how rubbish the pump was. It didn’t pump the product up and after trying for a while , I decided to just tip it out on to the back of my hand. The pump felt very cheap and felt more like my daughter’s toy makeup.I could tell the second I had tipped it out on to my hand that I weren’t a fanThe consistency was drying and thick and just sat on top of my skin , drying out the skin on my hand . I’ve had several attempts with this foundation to try and make it look good and nothing worked. I tried primer and no primer . Applying with my fingers , sponge , beauty blender , different brushes , puffs and felt I got slightly better results with a damp beauty blender but It still looked terrible. I am shocked this can be called activewear 30 hour foundation as the only thing it stayed on for 30 hours was the clothes it stained.The coverage is ridiculous, it was definitely not full coverage and highlighted all the things I wanted it to cover. It just sat on top of my pores and made them look huge , I could still see the darkness under my eyes and it dried so patchy around my nose and on forehead and chin. If you have any kind of wrinkles, creases or lines this will highlight them in a big wayAfter doing my full face of makeup and highlighting and contouring etcI looked shocking , my face was full of streaks and the foundation had oxidised 3 shades darker than my actual tone. Nothing looked natural and I looked more like a clown . My face was full of smudges , dark marks and streaks and I looked like a dry , cakey mess. The foundation on my neck dried in big lines and streaks too .I feel like the only way you could ever maybe get away with this foundation is if you had perfect skinOr you’re under the age of 21 and your skin is amazing, but even then I highly doubt it.After trying this several times I have now thrown this in the bin. When trying to get foundation out of the bottle It also stained my clothes . I could not find one thing about this that I actually liked. It is not even the fact it is not a high end foundation because for this price you can get much better budget foundations on the market that look great and are full coverage.Please don’t waste your money on this and spend your money on a foundation that will make you feel confident and get all the coverage you need.

Good value