Alex Costa Hair Clay for Men by Forte Series Extreme Hold Men's with Natural Ingredients to Add Texture, Volume and Definition to Thick/Coarse Hair Premium Men's Hair Styling Products

This is hands down the best extreme hold hair clay I’ve ever tried! I’ve been through countless hair clay labeled “high hold” or “extreme hold” and they all failed. Most were oily or just didn’t hold at all. Yes it is more dense and thick but that makes it “extreme hold!” Use a pea size amount, or more if you have more hair…. Rub the paste together with both hands staying in the fingers area. The paste will become malleable from the warmth of your hands then run it through your hair from front to back. I love this stuff! I finally found the one that works! The picture included was taken after I woke up the day after first use….

Man does this stuff make your hair do whatever you want. The answer is yes it does. The only drawback is you have to damp the product very slightly with water so you can rub it in your hands and when you get it in your hair you can get it to do anything. Your hair is slightly stiff once the product is in but it definitely lasts all day

This pomade is very hard and cant evenly coat my hair unless i burn my hands and then apply.

I’ve been using this product for over 2 months and before i was using pomade. I have insanely straight hair and have been desperate for that wavy messy look. I tried many methods and products but they either didn’t work or damaged my hair. Then i tried clay after seeing a bunch of videos on it and i could tell you it’s a great replacement for pomade if you have straight hair. Its only hard to use once you first use it but after a while its easy. It could honestly go for any look you’re going for, nice and neat or wavy and messy. It could also last the whole day without going flat at all. Mandatory for straight hair, best purchase I have made for my hair!

The first thing I noticed is that this product is so solid, you will STRUGGLE to get it out of the container. I had to push and scrape so much just to get a small glob, and then you have to work it into your hands until it’s invisible or it will leave huge chunks throughout your hair. It makes my hair incredibly thick but it is anything but “naturally matte” like they say. My hair looks and feels super wet and greasy no matter how much I work the products into my roots. 10/10 for all day hold, 0/10 for the workable matte texture I like. I will not be purchasing again.

The container is a pretty solid size I would say it will last 3-4 months. The hold is great I recommend getting your hair damp and rubbing the clay between your hands and then applying it and styling. The scent is not too strong but still smells good. Ingredients seem pretty healthy for how good it holds and works. Overall it’s a good product and I would recommend.

It does hold my hair really well, the texture is insane, but i dont know why the one i received is hard like concrete, is super hard to put on your hair and wash it off.

I just bought 10 more of these in case the formula changes in the future. If any of the Forte workers are reading, PLEASE DON'T CHANGE ANYTHING WITH THE FORMULA!!! I will buy this for life and recommend to others if nothing changes! Great product- I was looking for something to replace Kevin Murphy Night Rider because Kevin Murphy had changed their product so that hold was lacking and it was no longer really matte. This product is great- holds all day, makes my fine hair look more full, truly matte finish. I am an east Asian guy so my hair is straight FYI. Yes it's a tiny bit stiff and difficult to remove from the container but I think it's just how things go if you want to have a product that really keeps your hair in place all day without falling. I'm buying the product for the hold and look, not for a very tiny inconvenience of pressing a little harder to get it out of the container. Doesn't really smell like anything to me. Hold is stronger than Hanz de Fuko Claymation, this is more matte, and it doesn't make your hair clump up as much. Doesn't really look like you have any product in your hair either, if you use the right amount. Claymation isn't bad but this is better. AS LONG AS IT DOESN'T CHANGE! Oh god I'm so sick of companies changing their hair products and then I need to search for new ones hahah.