The purity of our ingredients and the spirit we endorse in producing our incense are equally important. The work begins with the inspection of the ingredients. Because we work with elements from nature, understanding the quality and the characteristics of the ingredients is essential. Even the same grade of a bushel of an herb will emit a delicately different fragrance from another. From lot to lot, our master blenders work very hard to to make subtle adjustments to retain the consistent fragrance of a particular incense. They consider the process to be an artistic endeavor rather than mere "production". Human sensitivity is highly-valued for Shoyeido's incense making. The density of a single stick of incense matters significantly. Fineness or coarseness of ground ingredients affect its burning temperature. Natural incense needs to breathe. If it is too dense, it burns at a lower temperature, which changes the scent. On the other hand, if it is too loose, it burns at a higher temperature and the fragrance may be diminished. ingredients :Santalum Album (Sandalwood) (Santalum), Benzoin Gum (Styrax), Patchouli (Pogostemon cabline), Spices
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