CREATESPACE Secrets of Selling to the Super Rich: Sales Superstars of Luxury

A series of interviews with different people who sell to the super rich.Very difficult to learn much from the book as the examples don't enlighten businesses on how to get access, identify or grow sales to this segment.There are nuggets here and there but overall it's a thin book which does not advance the topic that much. Maybe the interviewees really don't want to share their secrets of selling to the super rich and see their business taken away from them?

If you're well read there's not much new here

Interesting ... few interviews

Amazing!

Those marketing to ultra-high net worth families and individuals face unique challenges as they pursue this coveted demographic, including unrelenting competition from other marketers, these families’ emphasis on privacy, differing tastes, values and desires that make traditional mass marketing impossible. A valuable read that will further educate one’s approach.