Marketing Management: A Strategic Decision-Making Approach

Name: Marketing Management: A Strategic Decision-Making Approach
Brand: Mullins
Price: 806.97 RON
Availability: InStock

Product ID: 338215506

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ISBN-13: 9780071326377

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute...

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