Harriet PosnerMarketing Fashion, Second edition: Strategy, Branding and Promotion

Excellent content - fully recommendbut a little outdated

This is pretty helpful for anyone who is doing fashion marketing or merchandising it helped me even I though I receive the book late base on my end(country location and system).

This text is very informative and includes many graphics that aid in understanding many of the concepts throughout the book. Its is efficiently organized, succinct, and visually appealing and engaging.

A huge help for my class!! Learned a lot from it! :)

This book serve a purpose for me to learn more about Marketing Fashion. Details of a structure of business is the show piece of this book.Thank you

Good stuff

Really repetative not a good thing, I felt like it was repeating it's self alot-like three chapter would have been enough to say everything the Author wanted to say.I think my design students felt the same way