





💜 Rock your curls and color with confidence—because your hair deserves the spotlight!
As I Am Curl Color in Passion Purple is a vegan, cruelty-free curling gel that delivers a temporary vibrant purple tint lasting one wash. It offers medium hold for flawless curl definition without flakes or residue. Enriched with JBCO and ceramides, it boosts hair moisture by 84% and strengthens strands by 6% after a single application. Safe for all natural hair colors, it requires no bleach or lightener, making it a damage-free styling essential made in the USA.












| ASIN | B08MKXLY3N |
| ASIN | B08MKXLY3N |
| Best Sellers Rank | #85,947 in Beauty ( See Top 100 in Beauty ) #756 in Hair Styling Gels |
| Customer reviews | 3.8 3.8 out of 5 stars (251) |
| Date First Available | 15 October 2021 |
| Item model number | 501680 |
| Item model number | 501680 |
| Language | Spanish |
| Language | Spanish |
| Manufacturer | As I Am |
| Manufacturer | As I Am |
| Product Dimensions | 7.11 x 7.11 x 5.84 cm; 180 g |
| Product Dimensions | 7.11 x 7.11 x 5.84 cm; 180 g |
S**R
The colour wasn’t seen at all.
A**A
This product is great even if you have dark hair, it gives a light purple tint. It smells great and it doesn't make your hair dry. It has a nice texture and it feels nice. It is very durable and it lasts for 4-5 days. I would say it is worth the money. It also holds curls very well. 5/5 product!
E**C
Would give Passion Purple 5/5 if the color showed up darker on medium brown hair. With these curl colors, I got the best results applying the color when my hair was dry, with a little leave-in on the hair. This color is the only one I've had last a full week and still looks ok. It's an amazing product for curling your hair, but not as pigmented as I would like.
J**S
I liked it! It showed up subtly, but that’s to be expected on dark hair. It gave less color/coverage than curlsmith’s colored gel and stained my hands much more (wear gloves!) but curlsmith doesn’t have purple, so this is a good alternative.
F**3
I was so excited about this product but sadly, disappointed. My hair is a medium dark brown with blonde highlights and this product did nothing and didn't show up at all. Not even the highlights had color so this was a waste of money. I will stick to hair makeup from CurlSmith
Trustpilot
3 weeks ago
2 days ago