Marketing 4.0: Moving from Traditional to Digital Hardcover – December 5, 2016

An amazing piece of work. Besides marketeres, this book is a must read for anyone who is engaged in Digital Transformation from either the business or technology sides.The book is structured in a way that makes it easy to grasp especially with the abundance of examples and projections on our day-to-day interactions.What I liked most was the step-by-step guide on how to eventually achieve the wow moment bad never settle for less in this digitla economy we are living.

This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!

I thank that is the extend of Marketing 3.0, rather a new chapter. Customers are ride on digital platform to share, promoter the values that like. Digital platforms have made producers to delivery what they promised but not a revolutionary change of the inner core values customers need. perhaps, Marketing 3.1

This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.

Great review, new models/frameworks.Loved it, great insights.P.S. I think there is small typo on page 128, paragraph that starts with "Marketer should also explore...."On the last sentence, there seems to be two B2C's, the latter seems to be B2B.(Correct me if I am mistaken, thank you in advance(

Glad I read it, but I expected much more aha moments.As a novice, it gave me some basic theory.Some theories were a good starting point to personally asses our company's marketing.What bothered me was that quite a lot of justification for the theories, was - in my opinion - intellectually dishonest or at least too far fetched.What also bothered me, was that almost all step-by-step guides gave so few practical tips on how to implement them in non-trivial situations.

This was a great extension of Marketing 3.0. They really should be one book. Going from product (1.0) to customer (2.0) to human (3.0) centric marketing was articulated so well, I was curious, what is 4.0? I find human centric marketing to be more than successful, but also righteous. It is just good practice and that leads to good business. 4.0 is not a move away from human-centric marketing. Instead, it is an extension of that, highlighting the increased connectivity the world has experienced since 3.0 was published. If reading for the first time, read 3.0 and 4.0 as one book. 3.0 highlights the why and how marketing succeeds with human focus and values, and 4.0 is great at identifying social strategies and measurements for brand advocacy. The 5 A’s of the customer journey identified in 4.0 are very useful as a general marketing tool. The examples used in the book help you as a marketer self identify and leads to helpful strategies to grow and improve.

"IF YOU DID'T READ THIS BOOK, NO WORRY .. DO IT NOW BEFORE TOO LATE"This is much reading book for the people who interests in the beginning of new marketing era. it don't matter you are marketing professional or marketing education background or just normal person who are interesting in marketing, just read it and you will understand why i told you to do it now.