L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli

Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.

It's good but I prefer and would recommend other L'Oréal hair colour formulas over this one now. Excellence Creme 8UR is a really natural red straight away. Felt this product was better after a wash or two.

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

First photo was from May, when I first used this dye, second photo was from December. This pink lasts so well, and I've tried a lot of different pink dyes. The bleach in the kit is easy enough to use and it doesn't damage my hair too much, and it goes quite far compared to other bleach. I used two boxes to do my full head, but I always have pink left over if I ever want to top up the colour. One box is enough for the roots and an all over refresh. Not to mention it's convenient to have both bleach and colour in one box.

I regularly dye my hair with light brown 5A/6A Nice and Easy. Wanted a few blonder streaks for fun. This did nothing to add blond streaks in - just added a coppery tone to the overall effect / beware of you like ash colour hair as this adds red. Waste of money and my daughters time who carefully putting in the streaks.